Sr. Marketing Manager

Must Haves:

• Sits in FL, GA, NC, SC

• Expertise in SEO, AIO, and search engine marketing (Google Ads, organic ranking strategies).

• Familiarity with modern marketing tools: Google Suite, ChatGPT, Claude, and other AI-driven platforms.

• Strong visual and creative sense; ability to ensure marketing outputs are aesthetically aligned with brand standards.

• Proven ability to lead, mentor, and inspire teams.

• 7+ years in marketing leadership roles, preferably in B2B SaaS or tech environments.

• Demonstrated success in demand generation and multi-channel campaign management.

• Strong analytical skills with experience in KPI tracking and ROI reporting.

Day-to-Day:

We’re looking for a dynamic Senior Mattering Manager to drive growth and brand impact for one of our clients. This role requires a strategic thinker with hands-on execution skills across multiple marketing channels, a passion for innovation, and the ability to lead and mentor a high-performing team.

Key Responsibilities

• Lead Multi-Channel Marketing Initiatives: Oversee campaigns across digital, social, events, and partnerships to strengthen brand presence.

• Demand Generation Leadership: Manage and mentor the Demand Generation team, while supporting broader marketing efforts, especially in SEO and AIO (AI Optimization).

• Campaign Ownership: Plan, implement, and deliver end-to-end marketing campaigns, projects, events, and promotional activities.

• Growth Strategies: Develop and execute lead generation, retention, and customer lifetime value strategies to drive measurable ROI.

• Content Strategy: Lead content creation and ensure cohesive messaging and brand alignment across platforms.

• Sales Enablement: Build tools and resources that empower commercial teams and enhance the customer journey.

• SEO & AIO Execution: Own strategies to maximize visibility and performance across digital channels. • Social Media Management: Drive organic social initiatives to build community and engagement.

• Brand Expansion: Identify growth opportunities through outreach, partnerships, and sponsorships.

• Team Leadership: Manage two direct reports, set priorities, approve deliverables, and monitor KPIs.

• Stakeholder Collaboration: Work closely with global teams and manage agencies, contractors, and partners.

• Innovation & ROI: Experiment with new channels and tactics while maintaining focus on measurable outcomes.

Success Metrics

• Global brand growth and engagement.

• Increased lead generation and conversion rates.

• Improved organic search rankings and digital visibility.

• Positive team development and performance outcomes.