Social Media Manager

We are seeking a Social Media Manager to help drive the social strategy, content execution, and community engagement for one of the world's largest gaming brands. This person will be an operator and creator—someone who can jump from content ideation to copywriting to analytics, while staying deeply connected to gaming culture and emerging social trends.

You'll partner closely with the Social Media leadership team to plan, schedule, publish, and optimize content across major channels including TikTok, Instagram, X, and YouTube, while helping bring game launches, events, and cultural moments to life for a global audience.

The ideal candidate is equal parts gamer, strategist, creator, and analyst, with a passion for gaming communities and social-first storytelling.

Key Responsibilities

Social Content & Publishing

• Manage day-to-day social media operations across TikTok, Instagram, X, YouTube, and emerging platforms.
• Develop social content ideas, write engaging copy, and coordinate publishing calendars.
• Support social scheduling, content trafficking, and campaign execution.
• Create culturally relevant content that resonates with gaming communities and target audiences.
• Collaborate with internal stakeholders to ensure global teams have the assets, messaging, and context needed for regional social execution.
• Help execute go-to-market (GTM) social plans for game updates, launches, partnerships, and events.

Community & Gaming Culture

• Stay immersed in gaming culture, social trends, creators, entertainment, and internet conversations.
• Identify opportunities to create unexpected, innovative, and "avant-garde" social moments that expand audience reach.
• Understand player sentiment and help shape social content around community interests.

Analytics & Performance

• Analyze social performance and provide actionable recommendations.
• Use analytics tools to measure content effectiveness, audience engagement, and campaign success.
• Deliver regular reporting on key social KPIs and content performance.
• Leverage AI-powered tools and social listening platforms to surface insights and trends.

Cross-Functional Collaboration

• Work closely with social strategists, community teams, marketing, and creative partners.
• Support international teams by sharing content guidance, campaign materials, and posting recommendations.
• Partner with stakeholders to ensure social content aligns with broader marketing objectives.

Required Qualifications

• 3–6 years of experience managing social media for a major consumer brand, gaming company, entertainment company, publisher, or agency.
• Proven experience managing social channels at scale, particularly TikTok, Instagram, and X.
• Strong expertise with social analytics and reporting tools.
• Experience scheduling, publishing, and optimizing content across multiple platforms.
• Exceptional copywriting and content ideation skills.
• Deep understanding of internet culture, memes, social trends, and audience behavior.
• Passion for video games and gaming communities.
• Experience working cross-functionally in a fast-paced environment.

Preferred Qualifications

• Experience supporting social media for gaming titles, esports, entertainment brands, or creator-led communities.
• Experience creating content around live service games.
• Familiarity with AI-powered social listening, content analysis, and trend-monitoring tools.
• Experience working with global or international marketing teams.
• Understanding of social go-to-market planning and product launches.

What Makes Someone Successful in This Role

• Plays games regularly and has a genuine passion for gaming culture.
• Owns a gaming console and stays connected to current gaming trends and communities.
• Comfortable jumping into game builds and understanding new content firsthand.
• Knows how to spot cultural moments and turn them into effective social content.
• Brings creativity, curiosity, and a willingness to roll up their sleeves.
• Thrives in a highly collaborative, fast-moving environment.
• Balances creative instincts with data-driven decision making.

Portfolio Requirements

Candidates should provide:

• Examples of social media campaigns they have managed.
• Social channels, brands, or gaming communities they have helped grow.
• Performance results and analytics tied to their work.
• Samples of content, copywriting, or creative concepts developed for social platforms.

Ideal Backgrounds:

• Social Media Manager, Community Manager, or Social Strategist roles within gaming, entertainment, sports, or lifestyle brands.
• Experience on brands with strong gaming audiences (e.g., battle royale, multiplayer, creator-focused, or live-service titles).

Compensation:

$40/hr to $48/hr.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.