Senior Marketing Operations Analyst

MUST HAVES:

• 4-5 years' experience within a marketing operations analyst role
• College graduate
• Ability to learn quickly, forward thinker, positive attitude, outgoing personality
• Experience with Reporting and dashboards: tools such as Tableau, Microsoft Power BI etc.
• Reporting expertise
• Experience Supporting marketing systems (Pardot, Demandbase, Drift, etc)
• 1-year Technical Experience with understanding concepts of system integrations troubleshooting

The Senior Marketing Operations Analyst analyzes marketing performance, supports marketing systems, and provides data-driven insights to optimize campaigns, lead conversion, and attribution.

Day to Day:

The ‘Senior Marketing Operations Analyst’ for a MedTech company focuses on analyzing marketing performance, supporting marketing systems (Pardot, Demandbase, Drift, etc.), and providing data-driven insights to improve campaign and demand-gen effectiveness. They will develop reports and dashboards to track key metrics, evaluate lead conversion and attribution, and ensure accurate marketing data &amp, visibility. This role also manages system integrations, troubleshoots issues, and collaborates with the broader RevOps team to align marketing efforts with broader GTM strategies. By analyzing campaign success and optimizing data flows, they help refine targeting, segmentation, and overall marketing impact.