Product Marketing Manager

Insight Global is looking for one of my Product Marketing Manager. You will bring products to market by turning features into benefits and specifications into solutions. Your responsibilities will continue throughout a product's lifecycle by providing sales enablement, deploying reactive campaigns, and sunsetting products. This will be a highly visible role that will require navigating a highly matrixed organization. You will often quarterback cross-functional teams that include members from product, creative services, digital operations, sales, and finance. This role will provide an opportunity for growth within the team and organization. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position

• Assist Product Marketing team at large in the development and deployment of sustaining and reactive marketing campaigns across multiple categories.

• Quarterback the go-to-market activities for your assigned product category working with both product and creative services team.

• Develop EOL communications for a frictionless sunsetting of products.

• Disseminate information into clearly articulated, unique selling propositions and product messages that are leveraged within product campaigns and ongoing demand generation.

• Build strategic marketing partnerships internally and externally, to influence, motivate, and move campaigns forward

• Manage expectations clearly when plans need to shift or be managed differently using data driven decisions and a mix of emotional intelligence

• Become a "Go to" resource for both Product and Marketing teams

Required Skills & Experience:

• Bachelor's degree in marketing, communications, business, technology, or relevant field of study

• 3+ years' proven success in developing and executing product go to market campaigns

• 2+ years' experience with B2B marketing campaigns

• Excellent written communication skills

• Versed in Microsoft Office (Word, Excel, and PowerPoint)

Nice to Have Skills & Experience:

• Previous experience marketing AV/Technology products

• Experience working within project tracking tools such as Confluence, Wrike, Jira, etc.