Marketing Manager

Required Skills & Experience

Experience:

○ Minimum of 4 years of experience in marketing, specifically within the video game industry or a similar entertainment industry roles

○ Previous experience in creative agency project management, with a solid understanding of marketing campaigns, creative workflows, and media execution.

○ Hands-on experience in launching video game titles, executing marketing campaigns from start to finish, and optimizing them for maximum reach and engagement.

○ Proven success in handling finance aspects

○ Experience developing and executing integrated marketing strategies (including media, retail, influencer, and digital campaigns) that support business objectives.

○ Experience as a cross functional communicator to create collaboration, clear information flow and connective tissue between groups.

Job Description

Campaign Execution & Coordination

Report into the Sr. Manager of marketing to help execute integrated marketing plans for allocated video

game titles. Ensure that all components (creative assets, media placements, promotional activities) are

delivered on time and within scope. Maintain detailed documentation of campaign activities, including

timelines, budgets, and asset lists.

Project Management & Timeline Management

• Act as project management point of contact for paid media agencies, ensuring all media partner specifications are up-to-date and correct and provided to creative teams in a timely manner. Ensure that all marketing activities, events, and promotions are executed according to the agreed-upon timelines.
• Regularly track and update key campaign documents and share status with internal stakeholders on the status of campaigns and ensure milestones are met. Track ongoing campaigns and promotions to ensure they’re executing as planned. Work with internal teams optimize campaigns, resolve issues, and make adjustments as necessary to keep things on track and efficient.

Briefing

• Write clear, detailed briefing documents for external agencies and internal creative services teams, ensuring all campaign objectives, key deliverables, timelines, and brand guidelines are clearly communicated. Drive creative assets development, review and approval process and are delivered on time. Review custom content and prepare notes for final review for Sr. Manager. Manage the feedback loop to ensure creative assets align with marketing goals, best practices and high quality.

Creative Asset Management

• Work closely with internal and external creative teams to ensure assets meet the campaign brief & requirements and are delivered on time. Work closely with the creative teams to produce high-quality, on-brand assets that support the marketing strategy and brand identity. Maintain close communication with media agencies to ensure all media materials are delivered and placed as planned. Oversee the trafficking, versioning, and delivery of all creative assets (paid media, retail, influencer) across different channels.

Budget & Financing Tracking and reporting

• Process vendor contracts and RFPs. Create and reconcile POs, process invoices for payments and work with Sr. manager to update budget tracker and monitor campaign budgets, ensuring that all activities remain within budget.

Cross-Department Collaboration

• Liaison between different teams to coordinate activities and resolve any blockers that arise. Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.

Reporting & Documentation

• Maintain detailed documentation of campaign activities, including timelines, budgets, and asset lists.
• Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.

Campaign Monitoring & Optimization

• Partner with the Performance Marketing, Commercial, and Analytics teams to gather insights on game behaviors, sales performance, audience engagement, and KPIs. Use this data to continuously optimize campaigns, ensuring marketing efforts meet or exceed targets

Influencer Marketing Support

• Support the implementation of influencer campaigns. Work closely with the influencer marketing point persons by reviewing content for approvals, help troubleshoot, and make sure that campaigns go live on time. Help track performance and ensure campaign goals are met.

Retail and Promotional Activities

• Support the execution of retail marketing campaigns, including working with the Channel/Sales teams to ensure all promotional materials are prepared and delivered on time. Track promotional items.

Compensation:

$43 to $47/hour

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.