Please note, this is a contract position that starts at 3-4 months with the potential to go longer.
As a Marketing Campaign Operations Enablement Manager, you will play a key role in establishing and scaling a self-service campaign operations model to streamline campaign execution and reporting. You will develop robust processes, documentation, and workflows that empower internal stakeholders to launch campaigns efficiently while maintaining consistency and compliance across platforms.
Qualifications & Skills:
- Senior experience in marketing operations, campaign execution, or a related field.
- Strong knowledge of Pardot, Stensul, and Salesforce, with experience in campaign automation and workflow management.
- Proven ability to develop and document scalable marketing processes.
- Excellent project management skills, with a focus on efficiency and continuous improvement.
- Strong analytical mindset and problem-solving abilities.
- Ability to collaborate cross-functionally and influence stakeholders at all levels.
- Experience in an international or multi-market environment is a plus.
Key Responsibilities:
- Develop and implement a self-service campaign operations model for marketing campaigns, enabling internal teams to execute campaigns independently.
- Create comprehensive end-to-end process documentation, including detailed workflows for campaign execution, approval procedures, and compliance checkpoints.
- Develop step-by-step instructional guides on how to execute marketing campaigns using key platforms, including Pardot, Stensul, and Salesforce.
- Collaborate with cross-functional teams to optimize processes and ensure seamless execution.
- Build campaign asset templates (workflows, emails, forms, etc.) that are reusable or replicable.
- Identify opportunities for automation and efficiency improvements within marketing operations.
- Provide training and ongoing support to campaign stakeholders, ensuring adoption and effectiveness of the self-service model.
- Monitor and refine operational frameworks to improve execution speed, accuracy, and reporting capabilities.
- Lead change management efforts to ensure successful adoption of new processes, tools, and workflows across marketing teams.