Director of Omnichannel Marketing

Director, Omnichannel Integrated Experience & Engagement

Location: Remote - Carlsbad, CA or Boston preferred

Industry: Pharmaceutical (Client-Side)

Travel: ~25%

We’re hiring an Associate Director of Omnichannel Experience & Engagement to lead omnichannel strategy and execution for two key commercial brands in the SHTG and FCS therapeutic areas. You’ll drive data-driven HCP and patient engagement strategies across digital channels, ensuring seamless coordination from unbranded education through post-launch performance.

Key Responsibilities:

• Lead omnichannel planning and execution for SHTG and FCS brands, including journey mapping, segmentation, campaign orchestration, and lead management
• Align brand, field, marketing, and digital partners on integrated cross-channel strategies and workflows
• Manage full campaign lifecycle across web, media, email, search, and CRM, ensuring unified brand experiences
• Oversee campaign measurement, reporting, and optimization using real-time performance data
• Act as SME for omnichannel execution—guiding agency and internal teams on platform capabilities, best practices, and tactical deployment
• Identify and integrate innovative channel approaches to elevate customer experience

Must-Have Qualifications:

• 8+ years of omnichannel, digital, or commercial marketing experience in pharma/biotech
• Hands-on experience with Salesforce Marketing Cloud and related tools (e.g., Data Cloud, Personalization Studio, Ad Studio)
• Strong working knowledge of MarTech ecosystems, platforms, and agency/vendor collaboration
• Experience launching or supporting commercial brands, ideally in cardiometabolic or specialty areas
• In-depth understanding of pharmaceutical PRC/MLR review and compliant marketing execution
• Excellent cross-functional communication and ability to drive initiatives in a matrixed environment
• This is a high-impact opportunity to shape the engagement strategy for two growing product lines on behalf of an innovative pharmaceutical client. If you’re fluent in digital strategy, data-driven thinking, and MarTech execution—we’d love to connect.