Digital Marketing Manager

Insight Global is looking for an experienced Digital Experience Manager to join one of their premium clients in the pharmaceutical space. This person will partner directly with marketers to recommend, plan and execute omnichannel marketing campaigns. This individual will be responsible for planning, documenting, and overseeing the execution of marketing campaigns across an internal and external cross-functional campaign delivery team. This individual will be facilitating the communication between brand teams, technical/content delivery teams and agency teams. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns. This person will be partnering with analytics to conduct performance analysis, to evaluate insights to improve future campaigns. This role will be suggesting new approaches, and providing consultation for personalisation and testing objectives to scale the programs and improve reach.

This is a contract based role and sits remotely on the East Coast.

Must Haves

• Experience within Digital Marketing or Campaign Operations
• Experience working within the Pharmaceutical space
• Experience translating brand marketing strategies into functional omnichannel plans
• Proven experience in documenting business and technical requirements and managing and executing omnichannel marketing campaigns, using tools like Storyteq and Office 365
• Proficiency in project management and marketing automation tools including Salesforce Marketing Cloud, Salesforce DataCloud, Adobe Analytics, Tealium, and JIRA
• Strong stakeholder management skills including with Third Parties and agencies
• Strong project management skills with proven experience managing multiple projects simultaneously
• Familiarity with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms
• Bachelor's degree in Marketing, Business, or related field
• Strong written and verbal communication is essential

Plus:

• Experience working in an Agile environment
• Master’s degree in Marketing, Business, or related field