Social Media & Digital Marketing Specialist (Job ID: EVEMIC2)

We’re Hiring: Social Media & Digital Marketing Specialist

IMPORTANT - Watch this quick Loom video on how to get hired:

https://www.loom.com/share/345f776084e642ba99c24aabe40a67a0

C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT.

PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH

Job Information:

• Job Title: Social Media & Digital Marketing Specialist
• Job ID: EVEMIC2
• Industry: Fitness
• Location: LATAM
• Job Status: Part Time
• Work Schedule: Monday to Friday, Between 9:00 AM and 4:00 PM (PST) (Schedule may vary week to week)
• Compensation: $10 - $12 per hour
• Target Start Date: ASAP

Role Overview:

About the Client:

The Client owns a franchise in the largest global network of reformers-based Pilates studios, offering accessible, high-quality, full-body workouts with over 1,300 locations. Founded in 2007, it focuses on strengthening, mobility, and stability using reformers, TRX, and other equipment in group settings. Classes are suitable for all fitness levels and require grip socks.

About the Role:

We are seeking a proactive, highly organized Social Media & Digital Marketing Specialist to own digital engagement and local marketing execution across 10 boutique studio locations. In this role, you will bridge the gap between creative content, brand strategy, and grassroots execution.

From driving local engagement on social channels to managing location-segmented email newsletters and tracking lead-generation campaigns, you will serve as the engine keeping our digital presence energetic, cohesive, and results-driven.

Key Responsibilities:

• 1. Social Media Management & Content Creation
• Multi-Location Publishing: Plan, schedule, and publish branded content across Instagram, Facebook, TikTok, and Google Business Profiles for all 10 studios.
• Asset Design & Editing: Produce graphic templates, story assets, and short-form video (Reels/TikToks) using footage from studio teams.
• Proactive Content Direction: Direct on-the-ground studio teams on specific shot lists and footage needed for upcoming campaigns.
• 2. Community Engagement & Growth
• Active Monitoring: Manage daily inbox inquiries and post comments across all location channels.
• Lead Conversion: Promptly answer FAQs, convert prospective member leads, and cultivate relationships with local influencers, members, and neighboring businesses.
• 3. Email Marketing & Lead Nurture
• Monthly Newsletters: Build, segment, and deploy monthly email marketing campaigns to member and prospect lists by location.
• Promotions & Events: Draft compelling campaign copy and visual assets for challenges, sales, and studio events.
• Teacher Training Campaigns: Oversee end-to-end enrollment campaigns, including recruitment content, automated nurture sequences, and follow-up communications.
• 4. Local Marketing & Grassroots Tracking
• Execution Management: Maintain the local partnership and grassroots outreach tracker across all 10 locations.
• Accountability: Coordinate with Studio Sales Managers on local events, log actual execution details, and surface misses in weekly ownership reports.
• 5. Vendor Coordination, Analytics & Strategy
• Agency Alignment: Liaise with our third-party marketing vendor, translate their data into actionable insights for studio leadership, and design content that supports their ad campaigns.
• Performance Reporting: Deliver weekly and monthly reports tracking reach, engagement, and lead conversion per studio. Provide strategic recommendations—focusing on the "why" behind the numbers, not just the stats.
• Brand Stewardship: Protect and elevate franchise brand standards, ensuring all copy and visuals maintain a welcoming, empowering, and energetic tone.

Qualifications & Skills:

• Experience: 3+ years managing social media and digital marketing for multi-unit/multi-location brands. Experience in fitness, wellness, or franchise models is strongly preferred.
• Language Proficiency: Fluent spoken and written English (C1/C2 level). Ability to write compelling, native-sounding copy tailored to a US audience.

Technical Toolkit:

• Design & Editing: Canva, CapCut, InShot (or similar basic video editing tools).
• Management Platforms: Meta Business Suite, Later, Hootsuite, or equivalent scheduling platforms.
• Hardware/Setup: Modern computer, reliable smartphone for testing content, and high-speed internet.
• Data Literacy: Demonstrated ability to independently pull, interpret, and present marketing data alongside practical optimization strategies.

Key Personal Attributes:

• Proactive & Solution-Oriented: Brings creative ideas and solutions to the table rather than waiting for direction.
• Direct Communicator: Receives constructive feedback well, applies edits quickly, and surfaces potential roadblocks early.
• Meticulously Organized: Exceptional attention to detail, capable of seamlessly managing assets and schedules for 10 distinct studio profiles.
• Fitness Enthusiast: Passionate about health, wellness, and movement (bonus points for Pilates!).

Submit your application today and take the first step toward your next great opportunity!