Marketing and Branding Strategist (Job ID: MAGMJ2)

Marketing and Branding Strategist

JOB ID:

MAGMJ2

INDUSTRY:

Marketing and Social Media / Fine Arts & Creative Services

LOCATION:

LATAM / South Africa

JOB STATUS:

Full Time

WORK SCHEDULE:

Flexible schedule with overlap with Eastern Time on selected days for check-ins and collaboration

SALARY:

$8 - $10 per hour

TARGET START DATE:

ASAP

ROLE OVERVIEW

About the Client

The client is a creative personal brand going through a transition phase focused on storytelling, activism, and design-driven content. The business combines art, creative direction, and social impact, with a strong emphasis on authentic messaging rather than purely promotional content. They are looking for someone who can help translate evolving ideas into clear marketing strategies while maintaining a flexible and collaborative approach.

This role requires working closely with leadership, adapting to spontaneous content opportunities, and helping redefine the brand voice while supporting healthy business growth.

About the Role

We are looking for a strategic and creative Marketing and Branding Strategist who can lead both marketing strategy and execution across multiple platforms.

This person will collaborate directly with leadership to transform storytelling, brand messaging, and creative ideas into structured campaigns that drive engagement and sales without losing authenticity. The ideal candidate is comfortable balancing structure with flexibility, as content priorities may shift quickly based on real-time events, creative projects, or business goals.

This role combines strategy, content execution, engagement, and performance tracking, along with hands-on management of Shopify website updates to maintain brand consistency across all digital touchpoints. It is ideal for someone who enjoys both planning and hands-on creative work.

Key Responsibilities

Strategy & Brand Development

• Develop and execute monthly marketing strategies aligned with storytelling, activism, and sales goals
• Participate in strategy meetings to understand upcoming initiatives and content priorities
• Translate creative direction into structured social media plans and campaigns
• Support ongoing brand evolution and positioning across platforms

Content Planning & Execution

• Plan weekly content calendars aligned with business goals and upcoming events
• Edit and produce content using provided media, including reels, short-form videos, and posts
• Repurpose existing content into engaging social media formats
• Maintain flexibility to adjust plans when new content opportunities arise

Engagement & Community Management

• Monitor comments, messages, and interactions across platforms
• Respond to DMs and comments while maintaining brand voice and tone
• Support lead generation by encouraging engagement and directing audiences toward next steps

Performance Tracking & Reporting

• Track campaign performance, engagement metrics, and growth trends
• Present insights and recommendations based on analytics
• Identify opportunities to improve storytelling impact and conversion results

Marketing Support & Growth Initiatives

• Assist with email marketing campaigns and promotional launches
• Help improve lead flow from social media into internal systems
• Collaborate with leadership to test new ideas, trends, and creative approaches
• Manage and update Shopify website content to ensure alignment with current brand messaging and creative direction
• Upload new collections, update product descriptions, and maintain visual consistency across the site
• Update homepage content, bio sections, and imagery to reflect evolving brand positioning
• Ensure website content stays aligned with ongoing campaigns, storytelling initiatives, and product launches

Qualifications & Skills

Must Have

• Proven experience managing social media strategy and execution for a brand or business
• Strong understanding of storytelling-driven marketing
• Background in branding, marketing strategy, or creative campaigns
• Experience creating content for Instagram, TikTok, LinkedIn, Facebook, and YouTube
• Experience working inside Shopify for website updates, collection uploads, and content management
• Familiarity with email marketing and campaign planning
• Experience with Canva and social media scheduling platforms
• Ability to interpret business goals and translate them into marketing strategies
• Strong English communication skills

Preferred

• Experience working with creative brands, artists, or personal brands
• Experience with Loomly or similar content planning tools
• Experience working in fast-paced or startup environments

Personality Traits

• Creative thinker with strong storytelling instincts
• Comfortable with flexibility and changing priorities
• Proactive and confident in making suggestions
• Collaborative and open to feedback
• Emotionally intelligent with a strong sense of brand voice
• Organized while working in a dynamic environment