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Job Description

We are looking for a talented Social Media Specialist to run our client’s social media pages and oversee online presence by;

Creating engaging content
Creating strategies
Monitoring usage statistics
Managing social campaigns
Staying up-to-date with digital technologies and social media trends
Possessing outstanding communication abilities.
Briefly, managing the Client’s social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.

Responsibilities & Duties

Design and implement social media strategy to align with business goals
Create multi-channel social calendars with complete ownership of the copy.
Define important social media KPIs, set specific objectives, and report on ROI
Perform research on current benchmark trends and audience preferences
Communicate with followers and respond to queries in a timely manner
Engage in social media communities by responding to social media posts and developing discussions
Measure the success of every social media campaign
Analyze competitor activity on a regular basis
Work closely with designers to ensure top-notch content quality
Suggest and implement new content types to develop brand awareness and drive engagement

Skills and Qualifications

3+ years of proven work experience in social media, preferably in a B2B SaaS company
Excellent copywriting skills
Ability to deliver creative content (text, image, and video)
Understanding of SEO and web traffic metrics
Knowledge of online marketing channels
Excellent communication skills
Familiarity with web design is an added advantage.
Good understanding of social media KPIs
Excellent knowledge of LinkedIn, Twitter, and other social media best practices