Performance Marketing Specialist (6 month contract)

Performance Marketing Specialist

(Google Ads and Meta Ads experience within D2C are essential)

Inquisitive / MEL Science

Fixed Term Contract (6 months, with a possibility for extension)

About Us

Inquisitive is an edtech innovation company that blends deep scientific expertise with engaging educational experiences. Our mission is to make science accessible and captivating for learners of all ages by combining physical kits with immersive digital content.

Inquisitive owns two flagship brands, MEL Science and The Curiosity Box.

MEL Science offers a subscription-based science education platform designed for children aged 5 to 16. Subscribers receive monthly kits containing over 100 hands-on experiments across subjects like chemistry, physics, and STEM. Each kit is complemented by 50+ unique digital experiences, including virtual and augmented reality lessons, accessible through the MEL Science app. This hybrid approach enhances learning by making complex scientific concepts tangible and engaging.

The Curiosity Box is the world's first subscription box designed for curious minds, delivering premium science toys, experiments, and collectibles developed by the creators of Vsauce. Aimed at adults and older learners, each quarterly box includes items that inspire exploration and understanding of scientific concepts.

Together, MEL Science and The Curiosity Box exemplify Inquisitive's commitment to fostering a love for science through innovative, hands-on learning experiences that bridge the gap between education and entertainment.

The Role

We’re looking for a B2C / D2C Performance Marketing Executive to support our talented Marketing team on a contract basis for six months, with a strong possibility for extension.

This role is ideal for someone who may have two to four years of Performance Marketing experience. It's essential that you have experience of paid marketing - managing both Facebook (Meta) and Google Advertising campaigns for fast-growing D2C / ecommerce (Both Meta AND Google Ads experience are essential).

You'll have worked on conversions, not just lead generation, in a consumer business and you must be able to share metrics around your achievements. We'd love you to have experience with subscription-based products but it’s not a requirement.

You’re a hugely creative, analytical self-starter who thrives in a fast-paced environment. You enjoy collaborating with others, but are also confident working independently. You’re flexible, results-driven, and always eager to learn and experiment.

You MUST be comfortable working remotely and willing to learn and develop new skills and knowledge.

Scope of Work

As our Performance Marketing Contractor, you will:

• Develop and manage paid social media and PPC campaigns across platforms like Meta and Google
• Plan and optimise various PPC & SMM campaigns to meet performance targets (eg. ROI, CAC)
• Collaborate with our in-house designer to create engaging, audience-specific content
• Use data-driven insights and continuous testing (audiences, creatives, copy) to improve campaign outcomes.
• Manage paid advertising accounts on paid advertising platforms e.g. Google adwords, Bing, Display, Programmatic, Paid Social.
• Coordinate closely with the internal marketing team to align campaign execution with broader strategy.
• Deliver daily performance reporting and communicate key insights and KPIs to stakeholders.
• Write compelling and targeted ad copy to enhance campaign performance and drive conversions.
• Stay up to date with current and upcoming trends, tools, and industry best practices.
• Identify and present new opportunities for growth within the paid media channels.
• Set up and enhance conversion tracking, including implementation of offline tracking tools where appropriate.

About You

As well as your Facebook/Meta Advertising and Google Advertising experience and the attributes listed above, you will also bring:

• Experience running paid campaigns on Google and Meta Ads
• Strong analytical and reporting skills and a data driven approach.
• Proficiency in GSuite / MS Office tools
• Excellent written and verbal communication in English
• A strategic thinker with a creative, test-and-learn approach to marketing
• Ability to work independently and manage multiple priorities as a contractor
• Flexibility, commitment and a data driven approach.
• Based in Europe, the UK or another similar time zone.
• Happy to work with us on a contractual basis and commit to a full six months, maybe longer.
• A love for growth businesses, and of course, edtech.

Inquisitive is an equal opportunities organisation and welcomes contractors from all backgrounds.