Head of Marketing

We are looking for an experienced professional who can help us build our brand identity, promote our brand in target markets, and lead the go-to-market process for product launches.

You will report to the CEO and work closely with sales and product teams. This is a hands-on role for someone who is excited by the challenge of building marketing capability from scratch with full executive support, on the foundation of an already successful business.

B. Key Responsibilities

1) Brand Identity & Messaging

a) Define and articulate our core brand identity, value proposition, and consistent messaging framework for the iGaming market.

b) Translate our technical strengths and reliability into a clear, compelling narrative across our website, industry media, and marketing collaterals.

2) Product Marketing & Launch Ownership

a) Bridge the gap between product and sales by ensuring features solve true operator pain points. Translate the complexity of sportsbook into clear value propositions.

b) Own end-to-end go-to-market plans for new features and products, and create the internal and external marketing materials to drive adoption with customers and to win new business.

3) Demand Generation & Content Strategy

a) Design and execute inbound demand-generation strategies tailored to sportsbook operators.

b) Produce authoritative content (e.g., whitepapers, technical blog posts, operator case studies) to showcase our strengths in industry media and other marketing channels.

4) Market and Competitive Intelligence

a) Systematically research target market operators and track competitor features and pricing structures in order to position our product favourably against competitors.

b) Maintain this research database and channel the insights to sales, product and executive teams.

C. Experience & Competencies Required

1. Experience: B2B marketing experience in iGaming a must. B2B sportsbook experience is big plus. Proven experience in brand building, product marketing and demand generation.

2. Hands-on: You're comfortable to write your own copy, design basic collateral, set up tracking, and execute campaigns independently.

3. Product-Minded: Able to work closely with product and engineering to translate technical specs into commercial value.

4. Resourceful & Creative: Experience driving demand-generation campaigns without a massive budget. You're delighted to rely on clever positioning, unconventional content, and creative approaches. If you like thinking up offbeat, even bizarre, marketing ideas, this role will be a great fit.