Marketing Analytics

Role: Marketing Analytics

Duration: 12 Months

Job Summary

We're seeking a Marketing Analytics professional to support billing and customer experience initiatives. This role will serve as the primary analytics partner for stakeholder communications, test design, and performance measurement. You'll work closely with our marketing and finance teams to ensure rigorous testing methodologies and clear reporting on campaign effectiveness.

Primary Responsibilities:

Paperless Billing Initiative (Primary Focus)

Design and implement test/control group frameworks for paperless billing campaigns

Partner with marketing stakeholders to define target audiences and exclusion criteria

Respond to ad hoc analytical questions from business stakeholders

Build and maintain dashboards to track test performance and key metrics

Provide guidance on test design methodology and statistical rigor

Document campaign performance and communicate results to non-technical stakeholders

Required Qualifications

Technical Skills:

SQL - Strong proficiency required for data extraction and analysis

Experience designing and analyzing A/B tests and test/control experiments

Ability to create clear, actionable dashboards and reports

Strong data quality and validation skills

Tools & Platforms:

Snowflake - Experience with cloud data warehousing

Tableau - Dashboard creation and data visualization

Databricks or Jupyter Notebooks - For exploratory analysis and documentation

Experience:

Background in marketing analytics, particularly campaign measurement

Experience with customer segmentation and targeting

Familiarity with churn analysis and retention metrics

Previous work in subscription-based businesses a plus.