Director, GTM Marketing - Activation

Job Title: Director, GTM Marketing - Activation

Location: Remote - US Only

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

• Source: Wordstream US Google Display Benchmarks for Mobile Media

About The Role

We are seeking a Director, GTM Marketing to lead go-to-market strategy and execution for our Activation business.

This role is responsible for driving positioning, commercialization, and pipeline acceleration for Activation solutions. You will partner closely with business-line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.

This is a high-impact role for someone who combines strong Product Marketing fundamentals with hands-on execution and cross-functional leadership.

What You Will Do

Own GTM Marketing Strategy for Activation

• Develop and execute the GTM plan aligned to Activation revenue goals
• Refine positioning and messaging to clearly differentiate in a competitive landscape
• Translate product updates and innovations into market-ready narratives
• Ensure consistent messaging across sales materials, content, and campaigns
• You are accountable for how Activation shows up in the market.

Partner with Business and Sales Leadership

• Work closely with Activation leadership to align on growth priorities
• Partner with Sales leaders to identify pipeline needs and field gaps
• Participate in business reviews and align marketing support accordingly
• Translate sales feedback into messaging and competitive adjustments
• Marketing must be embedded in business decision-making.

Lead Commercialization & Enablement Alignment

• Manage structured launch processes for new Activation features and packages
• Partner with Enablement to ensure readiness and adoption
• Coordinate with Demand Generation and Sales Marketing on rollout plans
• Track launch performance and adjust quickly
• Commercialization must be structured and measurable.

Drive Demand & Pipeline Alignment

• Align demand programs to Activation priorities
• Partner with Demand Generation to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for priority segments

Coordinate Cross-Functional Execution

• Partner with:

• Content & Partner Marketing

• Brand & Communications

• Demand Generation

• Sales Marketing

• Sales Enablement

• Marketing Operations

• Ensure Activation priorities are reflected in shared marketing resources

• Strong cross-functional leadership is essential.

What Success Looks Like (First 12 Months)

• Clear, differentiated Activation positioning
• Structured and consistent launch execution
• Measurable pipeline growth tied to Activation priorities
• Strong alignment with Activation leadership and Sales
• Improved seller confidence in Activation solutions

Your Experience and Expertise:

• 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Experience marketing data, SaaS, ad tech, or martech solutions
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Experience partnering with Sales and business-line leaders
• Data-driven and performance-oriented

Core Competencies

• Business-first mindset with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action

Benefits Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Parental Leave

For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.