Digital Marketing Manager - Remote

Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.

Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.

The opportunity

This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you'll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.

They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.

What success looks like

Organic traffic growth: Increase qualified organic traffic by 150% within 12 months

Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%

Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix

Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification

Revenue attribution: Establish clear attribution model showing marketing's contribution to pipeline and revenue

Skills and experience

Essential skills - advanced expertise

• SEO and GEO strategy and implementation
• Content and link building strategy for SEO and GEO
• Google Ads, Microsoft Bing Ads, YouTube advertising
• Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
• Google analytics 4 and search console
• Conversion rate optimisation
• Data analysis and reporting
• Agile and fast-paced
• Excellent communication skills
• High standards and a keen eye for detail

Essential skills - proficient experience

• Local and international SEO
• UTM tracking and campaign attribution
• Google Tag Manager
• Website user journey development

Experience requirements

• Digital marketing experience with demonstrated success in SEO, CRO and paid media
• Proven track record of building organic traffic and improving conversion rates
• Experience managing monthly paid media budgets and reducing CPA
• Data-driven mindset with experience using analytics to drive decision-making
• Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
• Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery

Working arrangements

Hybrid working model includes:

• All company meetings, usually in Birmingham, circa every six weeks
• Marketing team meetings, usually in Birmingham, every month
• Opportunities to visit our learners at schools, colleges, etc
• Opportunities to attend our exhibitions
• The majority of time spent working from home with collaboration via Microsoft Teams