Marketing Technologist and Insights Manager

About The Role

We are looking for a visionary and tech-savvy Marketing Technology, Insights & Innovation Manager to join our Marketing Communications team. This role is the strategic architect of our marketing infrastructure—responsible for providing Business Units (BUs) with the technological backbone, data intelligence, and innovation capabilities to enable scalable, customer-centric, and data-driven content creation and distribution across 70+ brands.

You will lead the Marketing Innovation Lab, piloting and scaling cutting-edge solutions in content, channel, and AI-driven marketing. Your work will empower BUs to adopt modern tools, understand customer personas through AI, and deliver personalized experiences on a scale.

Key Responsibilities

Technology & Infrastructure

• Own and evolve the MarCom technology stack (DAM, translation and localization platforms, personalization engines, etc).
• Ensure seamless integration and usability of tools across content creation, translation, and distribution workflows.
• Drive adoption of scalable, efficient, and user-friendly platforms across BUs.

Marketing Innovation Lab

• Lead the Marketing Innovation Lab to pilot and test emerging technologies, content formats, and channel strategies.
• Evaluate and roll out successful pilots across the organization, ensuring scalability and business impact.
• Train and support marketing managers in adopting new tools, workflows, and innovations.

AI-Driven Personalization & Customer Intelligence

• Design and run AI-powered customer segmentation and persona development programs across brands and regions.
• Enable BUs to deliver personalized content and experiences based on behavioral, demographic, and intent data.
• Collaborate with data science and analytics teams to operationalize insights into marketing strategies.

Insights & Competitive Intelligence

• Provide ongoing market trends, customer insights, and competitor analysis to inform content and channel strategies.
• Build dashboards and reporting frameworks to track performance, identify opportunities, and guide decision-making.

Best Practices & Governance

• Establish and promote best practices for content operations, digital asset management, and tool usage.
• Ensure compliance with brand, legal, and data privacy standards across all platforms and processes.

Cross-Functional Collaboration

• Partner with IT, Digital, and Data teams to align on infrastructure and innovation roadmaps.
• Work closely with the Content Enablement and Channel Distribution Managers to ensure a cohesive and future-ready content ecosystem.

Qualifications

• Bachelor’s or Master’s degree in Marketing Technology, Digital Innovation, Data Science, or related field.
• 6+ years of experience in marketing operations, martech, or digital transformation roles.
• Proven experience with marketing platforms (CMS, DAM, CRM, automation, analytics, personalization engines).
• Strong understanding of AI applications in marketing, including segmentation, recommendation engines, and predictive analytics.
• Experience leading innovation programs or labs, with a track record of piloting and scaling new technologies.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, training, and stakeholder engagement skills.

What We Offer

• A strategic role in a global organization with a strong portfolio of brands.
• The opportunity to lead marketing innovation and shape the future of content and customer engagement.
• A collaborative, forward-thinking team environment.
• Access to cutting-edge tools, platforms, and AI capabilities to support your success.