Marketing Automation Project Specialist

Job Title

Marketing Automation Project Specialist

Location

Europe / Remote

About Us

Ingersoll Rand is a global industrial technology leader, delivering mission-critical products, services and digital experiences for customers across Europe and the wider EMEIA region. Within ITS CSS EMEIA, our Demand Generation & Digital Experience team drives how our brands are discovered, understood and chosen online — combining strong content, modern web technology and data-driven marketing to fuel commercial growth.

Job Summary

We are looking for a Marketing Automation Project Specialist to help us design and deliver advanced customer-journey and automation projects across multiple brands and markets.

Reporting directly to the Marketing Orchestration & Automation Enablement Manager, you will support the development and implementation of strategic marketing automation concepts and translate them into scalable, technology-enabled programs that improve personalization, automation efficiency, and campaign performance. You will be working within an international team, you will shape how our company uses marketing automation and AI to engage customers more intelligently.

This role is ideal for a mid-level professional who enjoys turning ambiguous business needs into structured, scalable solutions. You will bring new capabilities and channels from idea to usable state: building the concept, the business case and the requirements, and then working with our product and technical development teams who build them. Technology fluency matters – hands-on development does not.

Key Responsibilities

• Lead complex capability projects end to end – from business case and concept design through requirements, pilot, validation and rollout – making sure every solution is designed to scale across brands and markets rather than to solve a single need.

• Own the concept and the requirements, not the build. Define the business logic, functional and technical requirements, and success criteria, and hand them over to the product and development teams who deliver the technical implementation.

• Evaluate and pilot new capabilities and channels, assessing business value, feasibility, effort and readiness before anything is scaled, for example:

• AI-driven use cases (predictive engagement, automated segmentation, content generation and optimization)

• New engagement channels (SMS, WhatsApp and other conversational or emerging channels)

• Dynamic content and personalization capabilities

• Process and workflow automation (modular email components, automated campaign creation)

• Integrations that connect the marketing automation platform with CRM, web, data and content ecosystems

• Define integration and vendor requirements towards product, IT and external partners, including data flows, event tracking, preference handling and platform dependencies.

• Frame consent, compliance and technical feasibility early, working with legal, data privacy and platform teams so new capabilities are compliant and viable by design (GDPR, ePrivacy, consent and preference management).

• Run initiatives in an agile delivery model – translating concepts into epics and user stories, sequencing work across sprints, and managing dependencies and blockers together with product owners and delivery leads.

• Prove value before scaling – design pilots with clear KPIs, validate results with the measurement and analytics teams, and recommend whether a capability should scale, evolve or stop.

• Hand over to business as usual – once a capability becomes standard, document it, train and enable subject matter experts and business teams, and transfer ownership so the capability runs without you.

• Stay ahead of the market on marketing automation, AI applications, channel innovation and data-privacy standards, and turn relevant trends into concrete, business-justified proposals.

How This Role Works

This is a solution design and project leadership role, not a hands-on development role. You are expected to understand technology well enough to shape it, challenge it and assess feasibility – but platform development, integrations and code are delivered by a dedicated technical and product team. Your success is measured by the capabilities you define, deliver, validate and successfully hand over, not by what you build yourself.

Qualifications

Required

• 4+ years of experience in marketing automation, MarTech, CRM or customer-journey management, ideally in an international B2B environment.
• Working knowledge of Oracle Eloqua or another enterprise marketing automation platform – enough to design solutions, scope requirements and judge feasibility. Deep technical development experience is not required.
• Proven experience leading complex, cross-functional projects from concept through to adoption.
• Strong business analysis skills: ability to translate business objectives into clear functional requirements, user stories and acceptance criteria that technical teams can build from.
• Solid understanding of customer-data management, segmentation and personalization concepts.
• Comfortable working with technical teams and vendors on integrations, data flows and APIs at a conceptual and requirements level.
• Awareness of data privacy and consent requirements (GDPR, ePrivacy) and how they shape solution design.
• Strong analytical mindset and critical thinking skills, with the confidence to challenge requests and reframe the underlying problem.
• Excellent communication in English (spoken and written).
• Experience working collaboratively in cross-functional, international, and matrixed environments.

Preferred

• Experience working with agile project management methodologies like Scrum, including backlog management and sprint-based delivery; hands-on use of Jira or a similar tool and any agile certification is a plus.
• Experience piloting new channels (SMS, WhatsApp, conversational messaging) or AI/ML use cases in a marketing context.
• Experience building business cases and supporting vendor evaluation or selection.
• Familiarity with CRM, CMS/DAM, data and analytics tools (e.g. Salesforce, Snowflake, Qlik, Power BI).
• Conceptual understanding of integration patterns (APIs, webhooks, event tracking) and workflow automation tools.
• Awareness of AI/ML applications in marketing (predictive models, generative content, intelligent routing).
• Bachelor’s degree (or equivalent) in Marketing, Communications, Business or related field.

Travel & Work Arrangements/Requirements

Remote or hybrid working arrangement within Europe, with occasional travel of up to 20%.

Key Competencies

• Project & Delivery Leadership – plans, sequences and delivers several complex initiatives in parallel, comfortable working in agile cadences.
• Requirements Definition & Solution Design – turns ambiguous business needs into structured, buildable requirements that technical teams can execute without rework.
• Critical Thinking & Problem Solving – identifies root causes, evaluates options and applies logic to complex, cross-functional situations.
• Scalability & Governance Mindset – designs reusable capabilities rather than one-off solutions, and thinks ahead about adoption, maintenance and compliance.
• Business Understanding – frames every initiative in terms of business value, effort and measurable impact.
• Stakeholder Management & Influence – aligns business units, technical teams and vendors without relying on formal authority.
• Ownership & Clean Handover – sees initiatives through option and transfers them properly to the teams that will run them.
• Curiosity, innovation mindset, and continuous learning.
• Attention to detail, structure, and process orientation.

What We Offer (Poland)

• Competitive base salary, ensuring fair compensation for your skills and experience.
• Yearly performance-based bonus, rewarding your hard work and dedication.
• We are all owners of the company! Stock options that align your interests with the company's success.
• Private Medical Care, ensuring your well-being is taken care of.
• Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
• Hybrid work model, providing flexibility and work-life balance.
• Stable working environment, focusing on long-term cooperation and mutual growth.
• Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & individual development plan with internal Mentorship program.
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.

Salary Range for Poland

7,550-12,400 PLN

Please note our benefits package is location-dependent - we’ll walk you through the specifics of other countries as we move forward in the process.