Senior Product Marketing Manager

Overview

The spend on public cloud is fast approaching $1 trillion per year - we estimate this boundary will be crossed before the turn of the decade.

There are multiple reasons why this will happen: traditional large enterprises moving from on-premises to cloud infrastructure, and the AI wave generating additional spend. However, there's an even more significant hidden cause. In the past, only a small group (usually a central team) would provision cloud resources and grant access to the rest of the organization. But with the rise of Infrastructure as Code (Terraform) and platform engineering teams, every engineer can now provision resources as needed. This fundamentally changes the dynamics—every engineer has become a buyer making spending decisions.

Infracost helps engineers see the cost of their code changes before any money has been spent - we sit in the engineering workflow, and when an engineer makes a code change, we tell them how much it will cost and how to optimize it!

In this role, you’ll work directly with our co-founders, Hassan and Ali, to stand up our product marketing function and own the messaging and storytelling. There are two parts to this: first is to tell the above story and educate the market, and second is to show the value of Infracost.

The Ideal Candidate Will

• Own it: You'll have the opportunity to shape the function, and your DIY mentality will be hugely impactful. Be scrappy and enthusiastic, be relentless in helping customers learn, understand and get to success.
• Have bias for action: We move fast. You should be excited to take action, adapt, and learn quickly. Self-drive is critical, and we're here to help you succeed.
• Get excited by change: We're revolutionizing an industry and are still in the early stages. Expect rapid changes as we evolve. Your role will grow with us, adapting and innovating along the way. If you thrive on change, you'll love this journey!

Responsibilities

• Own messaging and positioning: Infracost sits at the intersection of FinOps, Engineering, and Engineering Management—each with different goals, workflows, and technical depth. Your mission is to deeply understand their worlds and craft clear, compelling positioning that resonates with them.
• Launch new features: Plan and execute product launches across the website, blog, docs, email, and social channels. Ensure top-of-funnel assets convert into pipeline.
• Enable Sales and Customer Success: Work with Product, Customer Success, and Sales to ensure consistent collateral - pitch decks, one-pagers, battlecards, ROI calculators, and case studies.
• Lead the charge: We are a startup, and testing new ideas is at our core. Your role goes beyond a ‘set’ group of responsibilities, bring ideas, and let’s test them!

Prior Experience

• Required: Very strong writer and storyteller. Prior experience of product marketing in the B2B space with an ability to turn complicated technical concepts into crisp messaging and engaging content.
• Required: Have launched and scaled multiple features or products with measurable success.
• Significant advantage: Experience working in a fast-growing startup with a technical product, or domain expertise with DevOps, developer tools or cloud costs.

What We Value

• Ustomer, not customer: It is all about seeing us and the customer as one. We like to be a part of the user’s team, and help them however we can. If the user is not successful, then we will not be either so we try to walk in their shoes. It's more than work - we build relationships and community with users and customers.
• Open is our core: Put yourself out there. Show your learning. Transparency builds confidence. Encourage sharing the good and the bad. The best decisions are made when everyone has access to all the data. Be straightforward and kind, feedback is about your work not your person.
• Let's JEDI: Let’s Just Effing Do It! Own it and move fast. A good plan fiercely executed now is better than a perfect plan later. We ask for help and unblock each other. The main thing, is to keep the main thing, the main thing.

Benefits

• Fully remote team
• Two meetups a year - last year we went to Croatia and Barcelona.
• Employee-friendly equity terms, including a 10 year exercise window
• 401k matching (US)
• Health, dental, and vision insurance (US)
• 31 days paid leave per year (includes national holidays)
• 12 weeks paid parental leave