Marketing Specialist (Public Sector)

Role: Growth Marketing Specialist (Public Sector)

Location: Remote

Duration: 6 Months

We’re looking for a Growth Marketing Specialist to lead demand generation initiatives for our Public Sector Healthcare (PSHC) segment across the Americas.

This role is ideal for someone who understands the nuances of marketing into public sector and healthcare organizations—long sales cycles, multi-stakeholder buying groups, and regulatory considerations—and can translate that into targeted, high-impact campaigns.

Key Responsibilities

• Drive PSHC Pipeline Growth
• Campaign Strategy & Execution
• Nurture & Lifecycle Marketing
• Cross-Functional Collaboration
• Data, Insights & Optimization
• Vendor & Budget Management
• Database Growth & Targeting
• Growth Marketing Initiatives

Requirements:

• Experience in B2B demand generation or growth marketing (ideally in cybersecurity, SaaS, or enterprise technology)
• Experience marketing to Public Sector and/or Healthcare organizations, with a strong understanding of procurement processes, regulatory considerations, and complex buying cycles
• Proven ability to build and execute targeted, multi-channel campaigns particularly in content syndication
• Strong understanding of pipeline generation, funnel metrics, and campaign performance
• Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems
• Data-driven mindset with the ability to turn insights into action Strong collaboration skills across marketing, sales, and operations teams