Marketing Lead

Job Description

Marketing Manager – Public Sector

Process Lead

Job Summary

The Marketing Manager will be responsible for executing regional programs and content aligned to strategic initiatives. This role requires a detail-oriented individual with strong project management skills, capable of coordinating with various stakeholders to ensure seamless execution of marketing activities and events. It is mandatory that candidates have previous experience working within the public sector and possess a strong understanding of the Public Sector segment.

Responsibilities

• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Manage lead import and scrubbing processes to ensure data accuracy and quality.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationships and communication with security and portfolio sales in the region to align with dynamic business priorities.
• Coordinate and manage customer activations, work with Marketing Operations to create registration pages, implement and automate workflows, and ensure consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Basic Qualifications

• Bachelor’s Degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• Minimum 4 years of experience related to the job description.

Preferred Qualifications

• Professional marketing experience in the technology industry (preferably in large MNC).
• Proven previous experience working within the public sector is mandatory and includes a strong understanding of the Public Sector segment.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization.
• Need to have a can-do attitude and tenacity to drive recruitment for program success.
• Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team.
• Project Management: Strong ability to plan, execute, and oversee marketing projects from start to finish.
• Detail-Oriented: Meticulous attention to detail to ensure the accuracy and quality of marketing activities.
• Analytical Skills: Ability to analyze campaign performance data and make data-driven decisions.
• Communication: Strong verbal and written communication skills, with the ability to effectively coordinate with various stakeholders.
• Problem-Solving: Proactive approach to identifying and resolving issues that may arise during program execution.
• Self-motivated, able to empower and influence others, and operate with a high degree of autonomy.

Who We Are

Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience.

Infosys BPM has 47 delivery centers in 16 countries spread across 5 continents, with 58,702 employees from 110 nationalities, as of December, 2024.

The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. The company’s senior leaders contribute widely to industry forums as BPM strategists.

EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity/Nationality

Infosys is an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.