Product Marketing Manager (Cyber Security)

A rare opportunity has arisen to join a exciting Series A start-up who are expanding in the UK and creating some exciting noise in the Cyber Security AI and Automation space.

I'm in search for a talented individual who has experience in Cyber Security this person will be responsible for product messaging and go-to-market (GTM) strategy, driving awareness, demand, and product adoption. This role works cross-functionally with product, sales, customer success, and engineering teams to bring our forensic-powered investigation and response automation solutions to the frontlines of cybersecurity defenders.

Go-to-Market Strategy

● Lead the development and execution of go-to-market plans that drive product adoption and revenue growth, in collaboration with sales, product management, and the marketing team.

● Develop and refine value proposition, messaging frameworks, and product positioning to ensure consistency across all customer touchpoints and marketing materials.

● Partner closely with product management to align product capabilities with customer needs and ensure timely and impactful product launches.

Sales Enablement & Support

● Equip sales teams with high-quality content, training, and resources to engage prospects and close deals. Develop sales collateral such as presentations, one-pagers, and competitive battle cards that communicate product benefits clearly.

● Provide ongoing support and alignment with sales to ensure smooth collaboration and increase sales effectiveness in regional markets.

Content Creation & Thought Leadership

● Develop high-quality marketing content including blog posts, whitepapers, case studies, solution briefs, datasheets, and customer success stories that support demand generation efforts and educate customers on the value of solutions.

● Create content that resonates with different personas, from technical decision-makers to executive stakeholders, helping prospects understand the value of our products.

Customer & Market Insights

● Continuously monitor market trends, customer feedback, and competitor activity to inform product messaging and strategy.

● Conduct customer and market research to understand pain points and create messaging that resonates with defenders in the cybersecurity space. Product Launches & Campaign Execution

● Manage product launches from concept to execution, ensuring alignment across regional demand generation teams, product management, and public relations.

● Develop and implement campaigns that drive awareness, engagement, and adoption, including digital and content marketing efforts, events, and thought leadership

Technical Skills & Tools Proficiency:

Experience with G Suite, Trello, Confluence, Salesforce, HubSpot, Google Analytics, marketing automation, and workflow automation tools (e.g., Zapier, Airtable).