Head of Marketing

Job Title: Head of Marketing

Location: Remote

Industry Preference: IT Service Companies only

About the Role:

We are seeking an experienced and strategic Head of Marketing to lead our marketing initiatives, drive brand growth, and generate demand. The ideal candidate will have a strong background in IT marketing, exceptional leadership skills, and a data-driven approach to decision-making.

Key Responsibilities:

 Develop and execute a comprehensive marketing strategy aligned with business objectives.

 Lead demand generation, digital marketing, and brand positioning efforts to enhance market presence.

 Oversee content marketing, SEO, SEM, social media, and email marketing campaigns.

 Manage and optimize marketing budgets to maximize ROI.

 Work closely with the sales team to generate high-quality leads and improve conversion rates.

 Analyze market trends, competitor activities, and customer behavior to refine marketing strategies.

 Drive marketing automation and CRM initiatives to enhance customer engagement.

 Build and mentor a high-performing marketing team.

 Collaborate with product, sales, and leadership teams to ensure brand consistency and alignment.

Key Requirements:

 Experience: 15+ years in marketing, with at least 5 years in a leadership role within an IT company.

 Expertise: Strong background in digital marketing, performance marketing, and demand generation.

 Industry Knowledge: Experience in IT services, SaaS, or tech-driven businesses is preferred.

 Skills: Proven ability to develop data-driven marketing strategies and execute them successfully.  Leadership: Strong people management and team-building skills.

 Education: MBA/PGDM in Marketing or a related field is preferred.