Marketing Director

About Infocare

Infocare is a fast-growing IT services provider dedicated to empowering K–12 private schools across China with innovative, secure, and compliant technology solutions. We are trusted by leading international schools to deliver creative, high-impact projects that enhance teaching, learning, and campus operations.

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Position Overview

We’re seeking a visionary Marketing Director to elevate Infocare’s brand, drive lead generation, and strengthen our presence in the international education community. This role will own end-to-end marketing strategy and execution—digital, offline, and events—positioning Infocare as the No.1 choice for customized IT solutions in China

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Key Responsibilities

• Develop and execute annual/quarterly marketing strategies aligned with company growth.
• Lead multi-channel campaigns (LinkedIn, WeChat, email, webinars) and create impactful collateral.
• Partner with Sales to drive lead generation, nurture pipelines, and optimize CRM workflows.
• Build and manage professional communities; design engagement activities (webinars, AMAs, surveys).
• Plan and deliver industry events (conferences, roundtables, workshops).

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Requirements

• Bilingual fluency in English & Mandarin.
• 5+ years of B2B marketing experience (ed-tech or IT services preferred).
• Strong communication and relationship-building skills.
• Organized, self-driven, able to manage multiple priorities.

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Why Join Infocare

• High-Impact Role: Shape how 500+ international schools and 200,000+ students experience technology.
• Career Growth: Fast-track opportunities in a scaling ed-tech company.
• Thought Leadership: Build your personal brand across the international education community.
• Collaborative Network: Work with leading schools and global technology partners.