Senior Manager, Marketing (Strategy & Analytics)

Position Overview

This role works closely with the AVP of Marketing Strategy & Analytics to help develop and implement data-driven marketing strategies. The ideal candidate will have a strong background in marketing strategic development and planning, analytics, and performance measurement. They will be responsible for understanding marketing performance, marketing reporting and insights, and aligning marketing analytics with strategic plans. In addition, this position will work with the AVP to help set direction for SEO strategy, A/B testing, and other web enhancement initiatives, ensuring these activities are grounded in robust reporting and analytics. This role will partner closely with development and design teams to deliver data-driven improvements and provide actionable insights to support the broader marketing team business.

Key Responsibilities

• Reporting & Analytics: Develop and provide regular reports & insights for marketing and the business on marketing performance and strategic initiatives.
• Attribution Modeling: Analyze attribution models to accurately measure the impact of marketing activities. Understand which activities drive the most value and provide recommendations for more effective and focused marketing campaign strategies.
• Performance Analysis: Analyze marketing performance data to identify trends and insights. Identify areas for improvement and recommend adjustments. Regularly review and interpret performance data, generate reports highlighting key trends and insights, and propose actionable recommendations to enhance marketing effectiveness.
• Benchmarking: Leverage benchmarks and KPIs to continually track and monitor marketing performance, ensuring continuous improvement. Measure success, identify gaps, and recommend options for optimization, driving sustained progress and strategic alignment.
• SEO and Web Optimization: Support and guide the development and execution of SEO strategy, A/B testing, and other website optimization initiatives. Support the creation of regular SEO and web performance reports, translating data into clear insights and actionable recommendations.
• Plan Development: Help create and implement solid marketing plans that align with business objectives, strategic direction, and drive measurable results. Develop detailed action plans, set timelines, set up regular plan reviews, and monitor progress to ensure successful implementation and achievement of targets.
• Strategy Development: Collaborate with the AVP to develop comprehensive marketing strategies that leverage data and analytics to drive business growth. Help conduct market research, analyze data trends, and work with the AVP to draft, review, and refine strategic plans.
• Collaboration: Work closely with cross-functional teams, including other marketing teams, sales, product, and research, to ensure alignment and support for marketing initiatives. Facilitate regular meetings, coordinate efforts across departments, and ensure clear communication to align goals and strategies.

Qualifications

• 8+ years of experience in marketing strategy, analytics, or a related role.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proven track record of developing and implementing successful marketing strategies.
• Excellent communication and presentation skills.
• Proficiency in marketing analytics tools and platforms.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong leadership and team management skills.
• Self-started and able to execute with little direction.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.