Director, Marketing Operations

We are seeking a business and technically fluent Director, Marketing Operations to lead our marketing technology function, operational infrastructure, and team. This role will lead and enable the systems, processes, and tools that support effective, data-driven marketing execution — with a primary focus on marketing automation, attribution, lead routing management, and integration of new technologies.

While deep technical expertise is critical, success in this role also requires the ability to establish vision, manage priorities, and ensure strategic alignment between systems and business outcomes. The ideal candidate is a proactive problem-solver who brings structure to ambiguity and thrives at the intersection of marketing, sales, analytics, and technology.

Key Responsibilities

Marketing Technology & Platform Ownership

• Serve as the primary operational owner and admin for key marketing platforms: Pardot, Salesforce, Marketo Measure (Bizible), various paid lead platforms, etc.
• Build and maintain automation flows, segmentation lists, lead routing rules, and tagging frameworks.
• Troubleshoot and resolve issues in collaboration with internal stakeholders and platform support.
• Supports attribution modeling and tracking through tools like Marketo Measure, supporting clear insight into campaign performance and lead source impact.
• Lead new tech integrations — including evaluation, setup, testing, documentation, and rollout (e.g., Paid Lead Platforms, enrichment tools, ABM platforms).

Campaign Enablement & Operational Execution

• Support campaign execution by building structured processes and systems for list creation, UTM governance, form capture, lead handling, and tracking.
• Collaborate with the marketing operations team and campaign owners to ensure all operational elements are in place for accurate delivery and measurement.
• Create and maintain process documentation and playbooks to ensure repeatability and consistency.

Cross-Functional Collaboration & Project Execution

• Translate business needs into practical, operational plans — including project plans, decks, and documentation.
• Work closely with Sales Ops, the Data team, and IT on projects and initiatives, and ensure data integrity and alignment across systems.
• Manage timelines, dependencies, and workflows, ensuring alignment with stakeholder requirements.

Team Leadership & Hands-On Support

• Lead and support the Marketing Operations team — assigning tasks, reviewing work, and guiding problem-solving.
• Work collaboratively with the team, balancing delivery and team development.
• Foster a collaborative, process-minded culture focused on accuracy, accountability, and improvement.

Qualifications

• Overall 8+ years of experience, with a minimum of 5 years in Marketing Operations or similar role, with a clear track record of hands-on platform ownership and leadership.
• Strong working knowledge of Pardot, Salesforce, and Marketo Measure (Bizible) - including admin-level configuration.
• Experience supporting campaign operations through list builds, tagging, lead handling, and tracking infrastructure.
• Demonstrated ability to lead marketing tech integrations and system improvements.
• Solid experience in creating business-focused project plans, decks, and internal documentation.
• Experience managing team members in a collaborative and delivery-focused environment.
• Highly organized, detail-oriented, and comfortable juggling multiple tasks in a fast-paced setting.
• Strong communicator — able to bridge business and technical conversations clearly.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.