Senior Lifecycle Marketing Manager

About Us:

Infloww was founded with a specific purpose in mind to address the underserved needs of spicy creators segment often overlooked by mainstream tech companies. Our journey began with the development of the Infloww CRM, a platform tailored for the 3+ million OnlyFans creators. However, this marked just the beginning of our journey. Today, we are diversifying our company portfolio into new arenas, including Al-powered tools and fintech. We are a diverse team of builders and creatives distributed across the globe. This is your chance to be part of a movement that will elevate an entire industry.

The creator economy is on track to exceed $480B by 2027, yet the software powering it is fragmented and outdated. We’re here to change that. Our ecosystem of products—trusted by the biggest names in the industry—streamlines content management, distribution, and monetization.

We’re a global team of 150+ engineers, designers, marketers, and operators with experience at Meta, TikTok, Microsoft, N26, TIER, and WeWork. United by a shared mission: to empower creators to grow across platforms and markets by centralizing their content, sales, and operations into a single connected ecosystem.

The Role

We’re looking for an experienced Senior Lifecycle Marketing Manager to be the founding member of our Lifecycle team. This is a unique opportunity for someone who is ready to own this function end-to-end, lay the foundation for scalable programs, and grow into a leadership role as the company and team expand.

You’ll design and execute sophisticated customer journeys across HubSpot, Customer.io and Intercom, using segmentation, automation, and data-driven insights to move users from signup to activation, retention, and expansion. In addition to being hands-on, you’ll help shape the long-term vision for lifecycle marketing at Infloww and eventually build and lead a high-performing team.

You’ll work closely with product marketing, sales, success, and support to create frictionless, high-converting user experiences that drive measurable impact across the entire customer journey.

Key Responsibilities

• Build the foundation of lifecycle marketing at Infloww—owning the strategy, execution, and long-term roadmap for the function.
• Design, implement, and optimize multi-touch onboarding, engagement, and retention journeys based on user behavior and lifecycle stage.
• Develop advanced segmentation strategies to deliver personalized communications to agencies and partners based on their unique needs.
• Continuously test and optimize campaigns (email, in-app, telegram, whatsapp) to drive activation, engagement, and retention.
• Write clear, compelling messaging that moves users to action.
• Analyze user behavior and funnel performance to identify drop-offs, bottlenecks, and opportunities.
• Partner with PMM, sales, product, and support teams to ensure lifecycle initiatives align with business objectives.
• Maintain CRM and data hygiene standards to ensure accuracy, scalability, and clean reporting.
• Future-proof the function: help define hiring needs and build a lifecycle marketing team as the company scales.

What We're Looking For

• 5+ years of experience in lifecycle, CRM, or retention marketing in a B2B SaaS environment with strong PLG motion.
• Deep, hands-on expertise with Intercom and strong experience with Customer.io and Hubspot.
• Proven ability to design, launch, and scale lifecycle programs from the ground up.
• Analytical and data-driven mindset, with experience interpreting campaign and product usage data to inform strategy.
• Strong copywriting and storytelling skills for high-converting lifecycle communications.
• Solid experience with A/B testing and experimentation.
• Ability to think holistically across the entire customer journey.
• Excellent cross-functional collaboration and communication skills.

Bonus Points

• 1+ years of leadership experience (managing direct reports, contractors, or cross-functional pods).
• SQL or BI tool experience (Looker, Metabase, Tableau, etc.).
• Experience in the creator economy or with creator-focused businesses.
• Background in supporting both sales-assisted and self-serve journeys in a B2B2C context.

Why This Role Is Exciting

• Founding ownership: You’ll be the first hire in lifecycle marketing, with the freedom to shape the strategy, tools, and playbook.
• Growth trajectory: This role is designed to evolve into a leadership position as we expand the team.
• High impact: Your work will directly influence activation, retention, and revenue growth.
• Collaboration: You’ll partner closely with leadership and teams across the company to make lifecycle marketing a core growth driver.

What We Offer:

• Competitive Salary: Attractive compensation package commensurate with experience and skills.
• Remote Work: We offer flexible working hours and location options.
• Professional Growth: Opportunities for career advancement and personal development in a fast-growing company.
• Inclusive Culture: Be part of a diverse and collaborative team committed to innovation and excellence.
• Direct Impact: working with a team focused within a high-growth SaaS company helping creators thrive!