Infinite Electronics is seeking a dynamic and strategic Marketing Analytics Manager to provide essential reporting and analysis to help drive strategic decision making, attribution and optimization. This role will be instrumental in deepening our understanding of our diverse customer base and providing insights that drive action across the marketing team and broader organization.

This is a unique opportunity for a self-starter and problem-solver who seeks an opportunity to serve as the primary source of analytic oversight within marketing, identifying opportunities, inconsistencies, and dependencies within data.

The ideal candidate will be proactive, resourceful, and analytics obsessed to help bring real value to our overall marketing strategy.

Key Responsibilities

Reporting: Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data. Ensure data accuracy and integrity across all marketing analytics platforms.
Data Presentation: Deliver compelling and practical takeaways through reports and presentations to leadership and cross-functional stakeholders. Explain complex analyses simply and intuitively while
Campaign Performance: Analyze marketing campaign performance to identify trends and patterns in marketing performance and customer behavior. Recommend optimizations for current and future marketing strategies.
Innovative Methodologies Develop and implement best practices for B2C and B2B marketing measurement, focusing on innovative methodologies to assess the incremental impact of marketing activities across the business.
Analytics Dashboards: Partner with data team to produce meaningful marketing KPI dashboards and deliver monthly, cross-channel performance reports with actionable insights.
Conversion Optimization: Develop conversion optimization strategies with the aim of improving efficiency within the media team and increasing ROI.
Forecasting Analysis: Support the development of predictive models to forecast campaign outcomes.
Analytics Tools: Utilize advanced analytics tools and techniques to segment audiences, forecast trends and optimize marketing spend.
Collaboration: Work closely with cross-functional teams (marketing, sales, product, digital) to ensure analytics initiatives align with overall business goals and marketing objectives.

QUALIFICATIONS:

Education: Bachelor’s degree in marketing, Business, Statistics, or a related field. A master’s degree is a plus.

Experience

5+ years of experience in marketing analytics or a similar role with a proven track record of delivering actionable insights and reporting. Preferably in the electronics or technology industry.
Demonstrated success in building and scaling new programs or functions.

Skills:

Strong proficiency in data analysis tools and software.
Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
Strong analytical skills and experience translating data into actionable insights.
Excellent communication and presentation skills.
Proven ability to work independently and drive initiatives in a remote environment.
Strategic thinker with a customer-first approach, a proactive attitude, and a passion for problem-solving and innovation.
Ability to convey complex data insights clearly and effectively to both technical and non-technical audiences.

Physical Job Requirements:

Office Environment: Ability to work in a standard office environment with occasional requirements to use a computer and other office equipment for extended periods.
Travel: Willingness to travel occasionally for meetings, conferences, and site visits. Travel may include domestic and international destinations.
Communication: Ability to communicate effectively with team members, stakeholders, and clients both verbally and in writing. This may include participating in meetings, presentations, and negotiations.
Work Hours: Flexibility to work outside standard office hours as needed to meet project deadlines or address urgent issues.
Physical Stamina: Capability to sit or stand for extended periods during meetings, working at a desk, or traveling.
Accommodation: Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Employment Opportunity

Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.