Indus Travels is an award-winning & privately held Tour Company founded in 2001 offering value vacations to over 80 destinations around the world. Indus Tours are designed by Expert Tour Planners with the freedom and flexibility of passengers in mind. Indus travelers will get unbeatable prices to breathtaking destinations in Asia, Africa, Europe, Oceania, and the Americas with exceptional value and unparalleled comfort

ABOUT COMPANY CULTURE

Indus Travels is a proud multicultural organization, that has a workforce that includes people from diverse backgrounds across all departments, and which offers them equal opportunity for input and advancement within the company. We are a true representation of Canada. Employees at Indus are from 12 different countries & and speak 20 different languages. We have staff working for us from India, South Africa, Zimbabwe, Mexico, Peru and Canada.

ABOUT THE ROLE

This role is primarily responsible for setting up marketing campaigns including Mailchimp e-campaigns, display and retargeting campaigns on Google Adwords/Facebook ads using third-party ad platforms like Criteo or Adroll. You must have experience with these tools.

This position would also include leading all email marketing using Mailchimp or a similar marketing platform and coordinating with the outside design team and products team to produce marketing flyers. You will also be responsible for all tour promotions on different channels in coordination with the Products team. As part of digital marketing,

Qualities and traits ideal for this role include:

Strong leadership skills with technical know-how to lead with clear direction, when necessary, set clear goals, develop/coach team members, cultivate teamwork, and inspire growth
A natural communicator and relationship builder, able to create alignment and adjust communication style to strengthen relationships, adapt written and verbal communication for diverse audience types, and offer solutions to solve problems
Respectfully assertive and open-minded, comfortable offering suggestions and challenging others’ ideas respectfully, and also seek suggestions and feedback to improve upon ideas
Organized and detailed with the ability to crunch data/numbers, tackle technical tasks, edit content for accuracy, and create clear action plans with follow-through
Self-starter and knowledge seeker who is resourceful enjoys learning and takes initiative

Requirements:

Digital marketing experience in the travel field is strongly preferred
5+ years of overall experience in marketing communications with project management expertise
4+ years of technical experience in digital media planning, budgeting and buying across the following media types: PPC, SEO, directory listings, display, CTV, social, video, audio, and native
2+ years of experience with Campaign Manager or a similar third-party ad serving platform like Criteo or Adroll, including setup, monitoring brand safety, and viewability verification, and cross-channel attribution
Highly proficient in Excel and sales analysis dashboards
Proficient in Microsoft 365 programs (Teams, Planner, Word, etc.)
In-depth knowledge of Mailchimp, Google Ads platform, Criteo, Adroll, and Facebook ads platform
Ability to ideate and troubleshoot campaign performance as the subject matter expert
Solid understanding of audience creation, segmentation, and targeting tactics across channels
Solid interpersonal skills and teamwork abilities – collaboration is a critical requirement
Excellent attention to detail with the ability to uncover and resolve issues
Ability to simultaneously work on deliverables and manage project timelines
You’re a great copywriter and love iterating on messaging and positioning
Education: BA, BS or MBA in Marketing, Media, Advertising,