Marketing Head

Location: Goa — 6 days a week, from our office (this is not a remote or hybrid role)

Experience: 2–3 years, ideally in fashion, luxury, or a premium consumer brand

Reports To: Founder / Co-founder

Team: You'll lead and grow a marketing team — this is a people role, not just a strategy seat

Joining: Immediate joiners preferred

Who We Are

Indulge is a luxury concierge and lifestyle management company representing some of the top families across the globe — India, UAE, US, and Singapore. Every touchpoint we put out, from a WhatsApp reply to a brand campaign, has to feel like it belongs in the same room as the clients we serve. That's the standard for this role too.

The Role

We're looking for someone to own marketing at Indulge in totality — not run campaigns on request, but set the strategy, build the team, and be personally accountable for what it delivers. You'll move fluently between the online and offline worlds: performance marketing and paid campaigns on one hand, brand partnerships, print, and in-person activations on the other. Every decision comes back to one question — does this feel like Indulge, and is it working?

What You'll Own

• End-to-end marketing strategy across online and offline channels — you set the plan, not just execute someone else's
• Social, content, and digital campaigns that actually move acquisition numbers, not just impressions
• Offline presence — brand partnerships, print (Vogue/GQ/Forbes-tier), events, and activations that put Indulge in front of the right rooms
• Creative and brand direction — every piece of communication should look and read like it was made for the clients we represent
• Using AI tools as a genuine part of the workflow — for research, content, creative production, and speed — not as a novelty

What We're Looking For

• 2–3 years of marketing experience, with real exposure to fashion, luxury, or a premium/aspirational brand
• Experience managing or mentoring a team — you'll be building and running one from day one
• Genuinely hands-on with AI tools — for content, creative, research, or campaign work — not just aware they exist
• A creative eye that's refined and sophisticated by instinct, not by mood board — you know the difference between luxury and loud

BEFORE YOU APPLY:

The Mini Assignment — The App Launch

Indulge Global is launching its exclusive app on iOS and Android — free for existing members, and ₹4L per annum for non-members who want in. This isn't just a product launch, it's a positioning statement: what makes access to Indulge worth ₹4L a year on its own? Give us an end-to-end online + offline strategy, in one page or less, covering:

• Positioning — why a non-member pays ₹4L/year for this, in one clear line
• Online strategy — channels, content approach, and how paid vs. organic plays out in the first 90 days
• Offline strategy — the launch moment itself; how you'd make this feel like a luxury event, not a tech release — How you'd measure success in the first 90 days

Send it along with your resume, and your current CTC and expected CTC at syndia@indulge.global We're less interested in polish here and more in how you think, show us the instinct, not just the output.