Regional Marketing Lead

Join inDrive as our Growth Marketing Lead for Colombia and play a key role in shaping the future of our brand in one of the most exciting markets. If you're into digital marketing, driving growth with data, and crafting strategies that connect with local audiences while aligning with global brand vision, this is your opportunity to make an impact!

What you will do:

• Own Passenger Acquisition & Retention: You’ll be responsible for key metrics and driving growth through smart marketing strategies.
• Lead a Cross-Functional Team: You’ll manage a matrixed marketing team and collaborate closely with departments like Business Development, Marketplace Efficiency, Driver Operations, and Product to deliver results.
• Optimize Marketing Campaigns: Analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize ROI.
• Manage Budget: Oversee the marketing budget for Brazil and ensure it is allocated efficiently to achieve our business objectives.
• Growth Hacking: Generate creative hypotheses and run tests to identify innovative ways to accelerate growth.
• Brand Positioning: Lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonance.
• Creative Oversight: Oversee the creation of marketing materials that really speak to the local culture and vibe, making sure they grab attention and connect with our audience.
• Partnership Development: Build and maintain strategic partnerships that align with our marketing objectives and drive business growth.
• Market Insights: Conduct research to understand the local audience, identify new trends, and inform marketing strategies.

What we expect from you:

• Experience: 5+ years in digital consumer marketing with 3+ years in a leadership role.
• Team Leadership: Experience leading multicultural teams, especially in a matrixed environment. You know how to motivate and influence others to drive results.
• Mobile Product Expertise: Hands-on experience marketing mobile products is required (preferably apps).
• Fast-Paced Project Management: You’ve managed multiple projects at once and can work in a fast-paced environment without missing deadlines.
• Data & Strategy: Strong ability to analyze data, generate insights, and use those insights to develop and adjust marketing strategies.
• Bilingual: You’re comfortable communicating in both English and Spanish at a professional level.

Preferred Qualifications:

• Industry Experience: Familiarity with e-commerce, ride-hailing, or delivery-related industries.
• Regional Launch Experience: You’ve been involved in launching new regions, whether at a city or country level and understand how to adapt strategies to local markets.

We offer:

• Be part of a growing and innovative company with a unique approach to ride-hailing.
• Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
• Have the opportunity to significantly impact the company and the industry as a whole.
• Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands.
• Competitive salary.
• Life and medical insurance.
• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
• Boundless Global Exposure: A Catalyst for Multifaceted Growth.
• Partially or fully paid additional training courses, and regular external and internal training.