Search Marketing Manager

Job Title: Paid Search Manager

REMOTE JOB

Duration: 6 Months Contract

can sit anywhere but will be required to work East Coast Hours

Job Summary:

Main 3-5 responsibilities of this resource:

They will be responsible for looking at performance data for their particular markets, identifying if we are tracking or pacing spend based on weekly/monthly budgets, launching new campaigns, reporting on weekly insights, raising questions for issues resolutions needed or pixel tracking issues or performance categories, identifying opportunities for performance improvement, talking to vendors weekly to execute tasks or take advantage of insights for the account.

TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered:

4+ years experience in paid search working with Google or other Ad publishing tools to optimize media spend and conversion.

SA360 is required. Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must Understanding of media KPI’s and how they relate to lifetime consumer metrics

Proven track-record of planning and managing media campaigns and clearly communicating progress and results Candidates who have worked with an ad agency background work best in this environment as they are very hands on, we can also consider experience with performance with direct response media as well.

REQUIREMENTS:

• 4+ years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns

• Proven track-record of planning and managing media campaigns and clearly communicating progress and results

• Understanding of media KPI’s and how they relate to lifetime consumer metrics

• Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion

• Ability to derive meaningful insights from media campaigns and clearly articulate learnings

• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns

• Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must

• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership

• Capacity to coordinate with International, and other internal teams

• Ability and flexibility to adapt to changes in schedules and delivery

• Excellent proficiency in verbal and written communication in English, another language is a plus BS/BA in related field

Nice to Have: Knowledge of SEO best practices is a plus

PREFERRED SKILS

• Knowledge in TV Content.

• Consumer of entertainment content and interest in it.

• Experience working in the streaming industry including a knowledge of current trends

• Capability to work in a fast-paced and constantly changing environment.

EDUCATION AND EXPERIENCE

• Master’s degree in a related field (is a plus).