Product Marketing Manager

Title: Product Marketing Manager

Location: Remote in California

Duration: 6+ months

Pay: $100 - 120/hr. on W2.

Responsibilities

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy for Client workbench Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.
• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.
• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.

Minimum qualifications:

• Bachelor’s degree in marketing, business or related field. Plus, 5-7 years of experience in product marketing, strategic consulting, or product management with 5+ years in healthcare.
• Experience scaling a healthcare data organization and analytics platform, especially with multi-tenancy architecture.
• Experience developing benchmarks and market claims.
• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life science companies, and data generators.
• Experience working in a new and/or swiftly evolving market.
• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.