Marketing Content Manager

Job Title: Marketing Content Manager

Job Type: Full Time, Permanent, Remote

Industry Type: International Educational Content Development and Distribution

Department: Marketing

Company Overview:

India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. They excel in assisting international clients to establish themselves in the Indian market. Their mission is to be an unwavering partner in realizing business aspirations in India's economy. We are seeking an experienced Marketing Content Manager to lead our efforts in establishing India Market Entry (IME) as a thought leader in facilitating market entry for international education providers in India. This role involves developing and executing a comprehensive content marketing strategy, creating and overseeing content, optimizing for SEO, and managing various digital platforms to increase brand awareness, lead generation, and client engagement.

Key Responsibilities:

• Content Strategy Development: Design and implement an effective content marketing strategy aligned with our business goals, focusing on our target audience of decision-makers in international educational institutions.
• Content Creation and Management: Oversee the creation and distribution of engaging content across different formats, including blog posts, infographics, videos, webinars, and newsletters.
• SEO Optimization: Conduct keyword research, ensure all content is SEO-friendly, and optimize the company's website and content for better search engine rankings.
• Social Media and Email Marketing: Manage and grow our presence on platforms like LinkedIn, Twitter, and YouTube, and oversee the email marketing strategy.
• Audience Engagement: Engage with the audience through social media, comments, and interactive platforms like webinars and Q&A sessions.
• Analytics and Reporting: Regularly track and analyze performance metrics to gauge content effectiveness, and adjust strategies based on these insights.
• Team Collaboration: Work closely with other departments to ensure content alignment with overall company objectives and market developments.

Required Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Proven experience in content marketing, particularly in a B2B context or in the education sector for a minimum of 5 years .
• Strong understanding of SEO principles and digital marketing strategies.
• Excellent writing, editing, and communication skills.
• Experience with content management systems, Google Analytics, and social media platforms.
• Ability to analyze data and provide insights for content optimization.
• Can work independently and as a team member.

Preferred Skills:

• Familiarity with the Indian education market and international education systems.
• Experience in conducting market research and audience analysis.
• Creative thinking with the ability to produce innovative content ideas.
• Strong project management skills with attention to detail.
• Have worked in a remote setup.