Lead Campaign Data Analyst

Role: Lead Campaign Data Analyst

Job Description:

The Campaign Optimization Analyst / Data Analyst plays a critical role in driving data-led decision making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization recommendations that elevate brand impact and marketing ROI. The ideal candidate brings strong analytical acumen, deep familiarity with digital marketing ecosystems, and the ability to translate complex data into clear, compelling recommendations for marketers and brand teams.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

1. Campaign Performance Analytics

· Analyze campaign performance across email, web, paid media, social, and other digital channels using platform analytics, dashboards, and reporting tools.

· Identify performance trends, patterns, and anomalies to guide campaign optimization.

· Build standardized and ad-hoc performance reports to support brand, marketing, and channel teams.

2. Insight Generation & Optimization

· Translate raw performance data into structured insights with clear implications for future marketing actions.

· Develop targeted optimization strategies (e.g., improved audience segmentation, frequency adjustments, subject line optimization, channel mix refinement).

· Conduct root-cause analysis for underperforming campaigns and recommend corrective actions.

3. Brand-Level Strategic Recommendations

· Deliver monthly brand-specific insights and recommendations based on cross-channel campaign outcomes.

· Evaluate channel effectiveness and develop actionable next steps to improve brand engagement and conversion.

· Partner with Campaign Managers, Channel SMEs, and Brand Teams to influence data-driven decision making.

4. Reporting, Dashboards, & Data Visualization

· Build and enhance dashboards in tools such as Power BI, Tableau, Datorama, or equivalent BI platforms.

· Maintain reporting frameworks that offer visibility into campaign KPIs, benchmarks, and pacing trends.

· Ensure reporting accuracy, data hygiene, and consistency across stakeholders.

5. Collaboration & Stakeholder Management

· Work closely with campaign operations, channel experts, marketing managers, and analytics teams to align on KPIs, reporting needs, and actionable insights.

· Present findings and recommendations to marketing stakeholders in a clear, concise, and business-friendly manner.

· Proactively manage expectations and timelines for recurring and ad-hoc analyses.

Working languages: fluent Japanese

Required Skills & Experience (7–12 Years)

Technical & Analytical Skills

· 7–12 years of experience in marketing analytics, campaign analytics, performance reporting, or related data-driven roles.

· Strong proficiency in data analytics tools such as Excel, SQL, Power BI, Tableau, or equivalent.

· Hands-on understanding of digital marketing analytics (email, web, paid, social).

· Experience working with marketing automation or CRM platforms (e.g., Adobe Marketo, SFMC, Veeva, Eloqua, HubSpot, Google Analytics).

· Expertise in deriving insights from large datasets and presenting them in simple, actionable formats.

· Experience in pharma, healthcare, or regulated industries (preferred but not mandatory).

Good to have

Soft Skills

· Ability to simplify complex analysis for non-technical stakeholders.

· Strong communication and storytelling skills.

· Detail-oriented with a high degree of accuracy.

· Ability to work in a fast-paced environment and manage multiple priorities.

· Strong problem-solving mindset with a proactive approach to insights and recommendations.

Educational Qualifications

· Certifications in data analytics or marketing analytics (preferred).