We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams, and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable, rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries; healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly different experience for you.

If this excites you, then apply below.

Director Omnichannel Marketing, Pharma

You will be responsible for:

Your impact:

The Omnichannel Orchestrator plays a key role within our Omnichannel Strategy & Orchestration practice and is part of our Omnichannel delivery framework. You will work alongside other Indegene colleagues and client teams, representing marketing strategy, Campaign Operations, Data and Analytics, and Omnichannel SMEs, and report to the Sr. Director of Customer Experience and Operations

This key role is the anchor within our engagement, and we work with healthcare clients to deliver omnichannel marketing programs to HCPs, patients, caregivers, pharmacists, and other stakeholders in the healthcare ecosystem. You will be involved in new brand launches and growth brands and work with digital and Omnichannel experts. You would be managing client communication, working across cross-functional teams, providing strategic guidance and operational support, and helping design, develop, and launch various Omnichannel campaigns and capabilities. You must be a strong leader to drive the digital operational change in the pharmaceutical industry and a strong project manager to pull through the tactics through to completion/deployment.

To succeed in this key Omnichannel Orchestration role, you must be a skilled tactical strategist, have the ability to drive operational excellence, and have exceptional client management skills. Address solutions utilizing both analytical and creative ways of thinking and are able to explain complex concepts to non-technical stakeholders. Must be able to represent Indegene at the highest levels within brand management and commercial operations.

You will be called on to:

Helping clients envision, plan, build, and deliver customer engagements and experience through omnichannel tactics, including field, digital, and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.)
Identify strategic directions, prioritize addressing business needs, and collaborate with stakeholders to drive omnichannel excellence.
Supporting offshore Omnichannel team and acting as the Single Point of Contact. For the client. Managing projects, prioritizing initiatives, and monitoring deliverables across partners.
Develop and track benchmarks and KPIs for tactics in partnership with the analytics team and recommend optimizations across tactics.
Assessing business needs and creating requirements for omnichannel campaigns, digital analytics and content and web assets.
Owning and managing projects to ensure seamless execution.
Providing guidance on client-relevant processes and facilitating approvals.
Consulting key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels, and customer engagement tactics.
Evaluating business processes and developing optimization strategies.
Conducting meetings and presentations and effectively communicating insights.
Acting as a liaison between client stakeholders, external agencies, and Indegene colleagues.

About you:

Multichannel/Omnichannel marketing and digital channel experience is a must. Martech or Omnichannel Analytics experience, with a strong understanding of marketing technology tools and strategies.
Brand launch experience, brand management, and digital operations within the pharmaceutical industry.
Brand launch experience, brand management, and digital operations within the pharmaceutical industry.
Strong project management skills and collaboration skills
Exceptional analytical and conceptual thinking skills.
Excellent documentation skills and ability to communicate complex ideas.
Experience creating detailed reports and giving presentations while explaining complex problems with simple solutions.
Excellent planning, organizational, and time management skills.
Experience with the Legal/Medical/Regulatory review process.
Strong collaboration and influencing skills.
A bachelor’s degree in business or related field or an MBA
Minimum of 10+ years of experience in brand operations, project management or digital operations and strategy

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.