Marketing Specialist- Contract

At Inclusivity, we are passionate about social equity, diversity and inclusion. Our team of award-winning, interdisciplinary experts all share the same goal - helping our clients build stronger, more inclusive organizations.

As a Marketing Specialist, you will play a key role in engaging diverse audiences and amplifying our brand. You will develop and execute strategies to raise brand awareness, manage marketing funnels, generate and qualify leads, and establish key partnerships. You will leverage social media, content marketing, and outreach efforts to connect with media outlets, influences, and conference organizers. This role requires a blend of creativity, analytical skills, and technical expertise to optimize campaigns and maximize engagement.

As a Marketing Specialist you:

• Develop and implement multi-channel marketing strategies to increase brand recognition.
• Manage and grow social media presence across LinkedIn and other relevant platforms.
• Create compelling content, including blog posts, social media updates, email campaigns, and presentations.
• Design and manage marketing funnels to nurture leads from awareness to conversion.
• Utilize CRM tools to track leads, segment audiences, and personalize marketing efforts.
• Leverage tools like Mailchimp for email marketing campaigns and automation.
• Build relationships with conferences, industry events, and networking groups to enhance brand positioning.
• Engage with media outlets and journalists to secure press coverage and thought leadership opportunities.
• Coordinate speaking engagements, webinars, and event marketing initiatives.
• Use Adobe Creative Suite, PowerPoint, Google Slides and other design tools to create visually appealing marketing materials.

To qualify for this role you have:

• Passion: care for social equity, advocacy and addressing systemic barriers for marginalized groups
• Experience: 3+ years in marketing, with a focus on brand awareness, digital marketing, and lead generation.
• Technology Proficiency: Familiarity with Mailchimp, LinkedIn, CRM systems (HubSpot, Salesforce, etc.), and marketing automation tools.
• Social Media Expertise: Proven ability to grow and engage audiences across platforms.
• Design & Content Creation: Experience with Adobe Creative Suite, Canva, Google Slides and PowerPoint for creating marketing assets.
• Analytical Mindset: Ability to track and analyze campaign performance, using data-driven insights to optimize efforts.
• Excellent Communication: Strong writing, presentation, and storytelling skills.
• Networking & PR: Ability to establish partnerships, manage media outreach, and engage with industry influencers.

Reporting:

In this role, you will report to the CEO.

About this role:

This is a part time independent contractor position. Hourly rate will range between $35 and $45 based on experience. Services will be billed monthly. Hours will fluctuate based on projects and client needs. Ideal candidates will have flexible schedules to accommodate client and business requirements.

About Inclusivity:

Inclusivity is Canada’s leading provider of practical, data-informed solutions for equity, diversity and inclusion. We are a Canadian, BIPOC owned firm and have partnered with hundreds of organizations across North America to conduct current state audits, design and administer surveys, develop data-informed strategies and we have trained thousands of people. Our team of award-winning, interdisciplinary experts all share the same goal — helping our clients build stronger, more inclusive organizations.

To learn more about Inclusivity, please visit https://inclusivityinsight.com/