Digital Brand Manager, B2B Growth

The Digital Brand Manager ensures Included Health’s brand flows through critical digital B2B growth channels including our marketing website, social media channels, email marketing programs, ad programs, and campaign landing pages while leading our B2B SEO, GEO, and AIO strategy and optimization across all relevant channels

You will partner closely across Brand, Growth Marketing, and Web Platform teams to translate our brand into compelling digital journeys — from first touch on the website or social ad through to form fills, demo requests, and handoff to sales. You will use AI-enabled tools, experimentation, and SEO/GEO/AIO best practices to generate and refine content variants, test layouts and CTAs, and tune journeys for clarity, discoverability, and conversion, ensuring our digital experiences are modern, measurable, and built to support B2B growth and pipeline.

The ideal candidate has hands-on experience creating and updating CMS-driven web pages, building and optimizing landing pages, running email campaigns, and collaborating on integrated campaigns across owned and paid channels. They are both creative and analytical — energized by brand storytelling, UX details, performance dashboards, and SEO/AIO insights, and comfortable turning insights into clear recommendations for technical and channel partners.

Responsibilities

• Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules. Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models.
• Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media. Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences.
• Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests.
• Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models.
• Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline.
• Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence.
• Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.

Required Qualifications

• Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience).
• 5-8 years of experience in digital marketing, web management, or lifecycle marketing, ideally in B2B healthcare, health tech, or benefits.
• Demonstrated experience owning a marketing website and/or major site sections, including cross-functional intake and publishing via CMS platform (e.g., WordPress or similar)
• Hands-on experience building and optimizing email campaigns and landing pages in a marketing automation platform (e.g., HubSpot or similar) that supports lead generation and sales motions.
• Strong understanding of conversion marketing, UX fundamentals, and content hierarchy for marketing sites and landing pages.
• Familiarity with technical SEO and AI-driven search (AIO) concepts and tools.
• Ability to connect brand storytelling with performance marketing goals -- designing and editing for clarity, persuasion, and conversion in partnership with campaign owners.
• Comfort working in design tools (e.g., Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creative.
• Employ a growth mindset in your approach to exploring and adopting new tools, with experience using AI tools in a marketing context with a strong sense of when human review and judgment are required.
• Energized working in a fast-paced, highly cross-functional environment, balancing multiple requests while maintaining standards of quality and accessibility.

Preferred Qualifications

• Experience in healthcare, digital health, or other regulated industries, where privacy, security, and compliance requirements influence digital experiences.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $103,710 - $134,820 + equity + benefits

Zone B: $114,081 - $148,302 + equity + benefits

Zone C: $124,452 - $149,340 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. _Your Recruiter can share details of your geographic alignment upon inquiry.

_In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:

• Remote-first culture

• 401(k) savings plan through Fidelity

• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

• Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")

• 12 weeks of 100% Paid Parental leave

• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

• 11 Holidays Paid with one Floating Paid Holiday

• Work-From-Home reimbursement to support team collaboration and effective home office work

• 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

_Your recruiter will share more about the specific salary range and benefits package for your role during the hiring process.

_Included Health uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions—final decisions are made exclusively by our recruiting and hiring teams.