Marketing Manager

The Marketing Manager will be responsible for creating and executing our marketing strategy. They will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. Strong communication and collaboration skills required, in addition to attention to detail.

About Us

Include Software is a lean, fast-moving team revolutionizing the landscaping industry with powerful, intuitive SaaS. Our new product—Include GO—is a cloud-based, AI-friendly ERP platform designed to give landscaping businesses real-time visibility and control, from field to office.

As we shift away from outsourced marketing, we’re looking for a full-stack Marketing Manager who wants to leave their mark on every piece of our marketing engine—branding, digital, content, demand gen, product marketing, and more.

Location, Work Hours & Work Authorization:

Fully Remote — U.S. only. Team members must be based in one of the 50 U.S. states and available to work standard East Coast business hours. Applicants must be authorized to work in the United States. *We are unable to sponsor or take over sponsorship of employment visas at this time.

Why This Role Matters

This is a rare ground-floor opportunity to own the marketing function, influence brand identity, drive product awareness, and play a key role in company growth. For the right person, this role offers a clear path to Director of Marketing—based entirely on performance and ROI impact.

What You’ll Do

• Own and execute marketing strategy from the ground up—across content, digital, email, and social
• Build and manage the marketing calendar, lead campaigns, and product launches
• Create compelling written content (emails, blog posts, landing pages, ad copy, case studies) using AI-enhanced tools
• Design branded collateral (using Canva, Figma, or other tools) and collaborate on website content (Webflow)
• Manage Active Campaign for email marketing, lead nurturing, and CRM workflows
• Support sales enablement and product team with materials, messaging, and insights
• Analyze campaign results and continuously optimize for lead generation and ROI
• Collaborate with leadership on go-to-market strategies for new product features and AI offerings

You Might Be a Fit If You:

• Possess 5–8 years of experience in B2B SaaS or product marketing—bonus if you've marketed to non-tech industries
• Are equally comfortable building a strategy and writing a landing page
• Understand and embrace the power of AI tools for content, automation, and analytics
• Have hands-on experience with: Webflow (or similar CMS), Active Campaign or similar email/CRM platforms, Canva / Figma / basic design tools, Google Analytics / LinkedIn Ads / SEO tools
• Love having your fingerprints on the entire marketing ecosystem—no task too big or too small.
• Thrive in remote teams and fast-paced environments: this includes playing well with others. When you are on a team this small, you must be open to feedback, able to pivot quickly and respond appropriately to meet the needs of the team and our clients.
• Desire to grow into a Director-level leadership role as you demonstrate results
• Are eternally curious and are a lifelong learner

What We Offer

• Salary range: $85,000 – $100,000 (Final offer will be based upon experience, skills and location within the US)
• Performance-based bonus plan tied to revenue and growth outcomes
• Health Coverage: Medical, dental, and vision plans for you and your family
• Generous Paid Time Off: Recharge and refuel with PTO and paid company holidays
• Retirement Savings: 401(k) plan with company match
• Optional equity participation
• Fully remote work - must have reliable internet access
• Fun & engaging culture: enjoy a collaborative remote work environment
• Clear path to Director role based on marketing-driven ROI
• A chance to build a brand and marketing system from the ground up in a high-potential niche

We are super excited to learn more about you. Please send your resume to beth@include.com for immediate consideration and be prepared to share your portfolio, which will highlight your working experience and why you would be a great fit for the Marketing Manager at Include Software.