The Influencer Marketing Manager owns and oversees the execution of B2C influencer campaigns from start to finish — ensuring the right creators are strategically selected, briefed, managed, and launched on time. This role is both hands-on and creator-facing, while also driving team coordination and cross-functional alignment. Working across influencer marketing campaigns, the Manager ensures delivery of measurable impact. You’ll lead collaboration with Influencer Marketing Coordinators, Strategists, and Project Managers to bring B2C campaigns to life across platforms like Instagram, TikTok, and YouTube.

What you’ll do

Influencer Campaign Execution

Lead and oversee creator selection, combining strategic rationale (pricing, reach, engagement, conversion potential) with hands-on involvement in Discovery to validate creator fit and market rates.
Own negotiation with creators and agencies, leveraging market knowledge to secure optimal pricing and terms.
Oversee influencer onboarding, briefing, and scheduling of deliverables, ensuring alignment with campaign objectives and client expectations.
Maintain visibility of campaign timelines and deliverables, ensuring accountability across small operational teams and proactively addressing risks or delays.
Approve influencer content quality, compliance, and brand alignment before launch, acting as the final decision-maker.
Continuously optimize creator mix and campaign execution to deliver against performance goals (awareness, traffic, sign-ups), with data-driven recommendations for improvement.

Influencer Relationship Management

Serve as the main point of contact for high-priority influencers, building strong, professional relationships throughout campaign execution.
Own all complex negotiations on deliverables, usage rights, and rates, ensuring budgets are respected while maintaining long-term partnerships.
Identify and resolve contractual risks early (usage rights, exclusivity, revisions, payment terms), escalating only when necessary.
Troubleshoot and problem-solve operational issues, guiding Coordinators on resolutions while protecting timelines and client expectations.
Balance brand protection with creator experience, ensuring a positive and transparent process for all parties.

Collaboration & Workflow Support

Guide Coordinators across all operational tasks — from discovery and shortlist building to small-scale negotiations, agreement troubleshooting, and creator management — providing oversight, clarity, and strategic direction.
Act as the technical lead for Coordinators, coaching them on best practices, improving efficiency, and ensuring consistency across campaigns.
Collaborate cross-functionally with Strategists and Paid Media teams to ensure influencer content is compliant, repurposable, and ready for amplification (whitelisting, boosting, paid usage).
Maintain clear communication with the wider team and the IM Lead, proactively sharing progress, risks, and outcomes.

Documentation & Tracking

Ensure all campaign documentation is complete and accurate, including contracts, invoices, content approvals, and performance trackers.
Maintain real-time visibility of statuses and deliverables, delegating updates to Coordinators but remaining accountable for accuracy.
Flag risks and insights early, using data and reporting to recommend improvements for current and future campaigns.

What we’re looking for

Proven experience managing end-to-end influencer marketing campaigns across B2C brands.
Strong track record with platforms like Instagram, TikTok, and YouTube.
Experience in negotiating contracts, rates, and usage rights with influencers and agencies.
Background in budget management and stewarding campaign spend effectively.
Demonstrated success in building and maintaining influencer relationships.
Experience collaborating cross-functionally with strategists, paid media, and project management teams.