Marketing Manager

Company Name: IMS Group (Interactive Manpower Solutions Private Limited)

Website: https://imsplgroup.com/

Job Title: Marketing Manager

Department: Marketing

Job Location: Ahmedabad, Gujarat

Timings: UK Shift

Company Description: IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses’ way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

About the Role: IMS People Possible is looking for a senior marketing leader who can own two markets, think like a strategist, and execute like a builder. This role carries full responsibility for brand and marketing across the US and UK independently — covering demand generation, content, events, CRM, and team leadership.

Responsibilities:

Brand & Positioning

• Own brand strategy, voice, and visual consistency for IMS Decimal across all digital and offline touchpoints
• Ensure all marketing communication is sharp, consistent, and aligned to business objectives across both markets independently

Demand Generation

• Design and execute multi-channel campaigns targeting UK and US staffing firms with clear MQL, SQL, and revenue contribution goals
• Drive campaigns across LinkedIn, paid media, email, SEO, and company websites with measurable outcomes on every activity

Content Strategy

• Lead creation and distribution of brand-aligned content — blogs, ebooks, case studies, emailers, decks, and digital assets
• Build content tailored to different stages of the buyer journey and adapted separately for UK and US audiences

Events & Conferences

• Own end-to-end event marketing for industry conferences and webinars across UK and US
• Deliver measurable lead capture outcomes across the full event cycle — pre-event, on-the-day, and post-event follow-through

CRM & Marketing Operations

• Own the marketing funnel inside Zoho CRM
• Work closely with sales and pre-sales on lead tagging, lifecycle tracking, and campaign attribution
• Ensure leadership always has a clear, accurate view of pipeline contribution from marketing

Cross-Team Alignment

·      Work closely with sales and operations stakeholders to generate business leads and ensure marketing activity directly supports pipeline and revenue goals

·      Act as the bridge between marketing, sales, and delivery — ensuring campaigns are informed by what is happening on the ground and results are fed back into strategy

·      Align with pre-sales on account-based targeting, with delivery on case study and proof-of-concept content, and with leadership on market priorities and messaging

Team Leadership

• Lead and develop a cross-functional team across content, digital, branding, and automation
• Set the quality standard, hold timelines, and build team capability over time

Reporting & Insight

• Present regular performance reviews to VP Marketing — campaign results, brand metrics, and pipeline contribution
• Bring actionable recommendations, not just data

What We Are Looking For:

• 7+ years in B2B marketing with demonstrated ownership of brand and demand generation
• Experience marketing to UK and/or US audiences is non-negotiable
• Background in staffing, recruitment, or workforce solutions is a strong advantage
• Experience in or alongside an offshore services or outsourcing environment is directly relevant
• Proven ability to manage UK and US as separate programmes with separate calendars, messaging, and targets
• Hands-on with Zoho CRM and/or HubSpot — comfortable building workflows and reading attribution reports yourself
• Strong communicator with experience presenting to senior stakeholders in a matrixed environment
• Track record of building and mentoring marketing teams