PLG Marketing Manager

Location: Remote (anywhere)

Reports to: Chief Marketing Officer

Dotted line reporting to: Chief Product and Technology Officer

Type: Part time

Department: Marketing

About this Job

We’re a fast-growing company at the forefront of global trade intelligence, providing visibility into shipping activity across 25+ countries. For nearly two decades, Fortune 500 companies, high-growth organizations, and government agencies have trusted our platform to transform complex customs data into actionable insights. Our solutions help businesses uncover new buyers and suppliers, monitor global trade flows, manage risk, and stay ahead of disruptions. With comprehensive data, accuracy, scale, and coverage, we empower organizations to make confident decisions across sourcing, compliance, and competitive strategy.

Why work here now?

• Global trade war & critical transparency: With trade wars dominating the news and affecting industries, our data and insights provide a critical link to help organizations navigate uncertainty and thrive.
• Strong product-market fit & growth potential: We’ve achieved product-market fit and are already profitable with minimal marketing. There is a massive opportunity to innovate our platform and become a global leader in trade intelligence, and help scale the organization as we tell our story.
• Impactful work: Our platform has been key in uncovering insights for global investigations, helping to expose critical findings that drive action.

Our culture fosters creativity, collaboration, and a shared passion for growth. Join us at this pivotal moment to make a real impact and accelerate growth at ImportGenius!

We are seeking a Product Marketing Manager to join our team and help drive the success of our platform by creating compelling go-to-market strategies and ensuring our products resonate with customers.

Job Overview:

As we scale, we are looking for a PLG Marketing Manager to join our team and focus on improving the product experience, increasing conversion rates, and reducing churn through in-product engagement and strategic messaging.

Job Overview:

The PLG Marketing Manager will drive customer retention, conversion, and growth through in-product optimizations and messaging. This role will focus on identifying key opportunities to upsell and retain customers by analyzing user behavior within our platform, creating targeted in-product messaging, and improving overall customer experience.

Additionally, you’ll play a role in improving online conversion rates for our freemium product, whose long-tail SEO strategy attracts about 45,000 page views per day. You’ll ensure seamless transitions to paid users and maximize customer lifetime value.

Key responsibilities:

• Product experience optimization: Monitor user behavior within the platform to identify high-value upsell opportunities, such as users frequently searching for specific datasets. Develop in-product prompts and messaging to encourage users to upgrade their subscription or purchase additional datasets.
• Churn reduction: Work closely with the customer success and product teams to develop targeted messaging for users considering cancellation. Create automated in-product notifications or email campaigns that highlight the value of staying and offer tailored solutions or incentives.
• Retention strategies: Develop in-product strategies to encourage engagement, deepen product usage, and retain customers long-term. Create automated prompts for feature adoption, onboarding enhancements, and relevant use cases based on user behavior.
• Website conversion optimization: Collaborate with the marketing team to improve freemium website pages and optimize the customer journey. This includes refining landing pages, CTAs, and sign-up flows to increase conversion from leads to paid customers.
• A/B testing & performance tracking: Conduct regular A/B testing on in-product messaging and website content to optimize conversion rates, engagement, and retention. Use data-driven insights to continuously improve messaging and customer experience.
• Cross-functional collaboration: Work with product, marketing, and customer success teams to align on retention goals, product enhancements, and marketing campaigns that support both customer acquisition and retention.
• Knowledge of retention platforms: Utilize and integrate your chosen PLG platforms to manage churn, build retention campaigns, and upsell to our existing customers. Measure the success of efforts and leverage these tools to create a seamless and automated retention and upsell strategy.

Qualifications:

• 3-5 years of experience in a growth, product, or retention marketing role, preferably in a SaaS or tech company.
• Experience with PLG strategies, using data to identify opportunities for in-product upselling, cross-selling, and engagement.
• Strong knowledge of CRO best practices, with experience optimizing websites, landing pages, and funnels to drive conversions.
• Proficient in platforms like GainSight, Pendo, Candu, UserPilot, , or  other integrated PLG, customer retention and churn management tools.
• Experience using analytics and product data platforms to track user behavior and optimize for conversion.
• Excellent communication skills, with the ability to craft persuasive and personalized messaging that resonates with users.
• Ability to collaborate across teams, especially product, customer success, and marketing.
• A/B testing and data-driven decision-making skills to continuously improve campaign performance.

Why Join Us?

• Exciting Growth: Be a part of a rapidly growing company with ample opportunities for career growth and development.
• Impact: Your work will have a direct impact on product success and company growth.
• Collaborative Environment: Work with a talented, passionate team that values creativity and innovation.
• Competitive Compensation: We offer a competitive salary, benefits, and the opportunity to work with cutting-edge products.

If you’re a proactive and creative product marketer who thrives in a fast-paced, dynamic environment, we want to hear from you. Join us at ImportGenius and be part of a company that’s shaping the future of global trade intelligence.