Head of Marketing

About the Role

We are seeking a visionary Head of Marketing to lead our marketing strategy and execution across the blockchain ecosystem. Our company builds enterprise grade blockchain infrastructure that powers next generation applications in fintech, supply chain, payments, identity, and compliance. As Head of Marketing, you will play a pivotal role in positioning our brand, driving adoption among B2B partners, and establishing us as a trusted leader in blockchain innovation.

This role requires a strategic, data driven leader with deep experience in B2B marketing and a strong understanding of blockchain technology. You will oversee the full marketing function, from brand positioning and content strategy to demand generation, product marketing, and community engagement.

Key Responsibilities:

Strategy and Leadership

• Define and own the global marketing strategy, ensuring alignment with company goals and business development efforts

• Build, manage, and mentor a high performing marketing team

Brand and Positioning

• Establish the company as a thought leader in blockchain infrastructure, compliance, and enterprise grade solutions

• Craft compelling messaging tailored to B2B audiences, from developers to C suite executives

Go to Market and Demand Generation

• Partner with product and sales teams to launch new products and drive adoption across enterprise clients

• Develop multi channel campaigns including content, events, partnerships, and digital to grow pipeline and engagement

Content and Thought Leadership

• Create and oversee thought leadership initiatives such as whitepapers, case studies, reports, and industry insights

• Represent the company at conferences, webinars, and industry forums

Analytics and Optimization

• Define and track KPIs across brand, growth, and demand generation activities

• Continuously optimize marketing performance through data driven insights

Requirements

• 8+ years of marketing experience, with at least 3+ years in a leadership role

• Proven experience in B2B marketing for blockchain, fintech, or enterprise SaaS

• Strong understanding of blockchain infrastructure, enterprise use cases, and regulatory or compliance landscapes

• Track record of scaling marketing functions in fast growing startups or technology companies

• Excellent communication and storytelling skills, with the ability to simplify complex technical concepts

• Experience building and leading global marketing teams

Nice to Have

• Background in blockchain infrastructure such as L1 or L2, custody, compliance, or developer tooling

• Established network in blockchain, fintech, and enterprise technology ecosystems

• Familiarity with tokenomics, staking, or digital asset management, though not required

Interested in the position? Please reach out to lola@Impaxrecruitment.com