Director of Global Marketing

Description

• This is a remote position, reporting to our corporate headquarters in Norman, OK

Job Purpose

The Director of Global Marketing serves as a strategic leader responsible for developing and executing an integrated, end-to-end global marketing strategy that drives brand strength, market growth, and commercial success across six global regions. This role translates corporate vision into actionable marketing initiatives, aligning cross-functional teams to deliver consistent, impactful brand messaging and differentiated product positioning within the IVD market. By leveraging deep market insights, customer intelligence, and emerging trends, the Director fosters innovation, identifies growth opportunities, and enhances competitive positioning. This role oversees global marketing operations, champions data-driven performance, and cultivates a culture of accountability, collaboration, and excellence.

Key Duties And Responsibilities

LMA

Leading

• Aligning Departmental Goals with Organizational Vision: Directors translate company strategies into department-wide initiatives and priorities
• Fostering a Culture of Excellence: Directors build high-performing teams by developing leaders, inspiring engagement, and driving results.
• Driving Strategic Change: Directors lead the adoption of new initiatives and process improvements to enhance efficiency and innovation

_Managing

_

• Optimizing Resources and Operations: Directors oversee budgets, resources, and cross-functional projects to maximize efficiency and effectiveness.
• Developing Future Leaders: Directors mentor and coach managers and direct reports to build leadership capabilities within the organization.
• Ensuring Cross-Departmental Collaboration: Directors facilitate communication between teams, ensuring alignment and synergy.

_Accountability

_

• Setting High Standards and Expectations: Directors establish and uphold performance metrics for their teams.
• Evaluating and Adjusting Strategies: They assess progress, make data-driven decisions, and pivot when necessary.
• Reinforcing a Culture of Accountability: Directors hold managers accountable for results while supporting them in achieving success.

Global Marketing Strategy Development

• Develop and implement a comprehensive end-to-end global marketing strategy that aligns with corporate objectives and regional market dynamics across IMMY’s 6 global regions
• Ensure consistency in brand messaging and positioning across all regions while allowing for localized adaptations
• Establish strategic marketing priorities and initiatives that drive growth and market penetration
• Collaborate with executive leadership to align marketing strategies with business development and revenue goals
• Drive innovation in marketing strategies by incorporating emerging industry trends and technologies

Brand and Product Positioning

• Define and execute a compelling brand positioning strategy that differentiates IMMY and its products within the IVD market
• Develop clear and impactful messaging that resonates with diverse customer segments, including clinicians, labs, and healthcare providers
• Oversee global product marketing efforts, ensuring successful launches and market adoption
• Work closely with product development and regulatory teams to align product positioning with scientific and compliance requirements
• Implement and refine corporate branding efforts to maintain a strong and consistent global presence

Market Intelligence and Competitive Analysis

• Lead market research initiatives to understand customer needs, market trends, and competitive landscapes
• Establish processes for gathering and analyzing competitive intelligence to inform business decisions
• Identify new market opportunities and develop strategies for market expansion
• Use data-driven insights to refine go-to-market strategies and optimize marketing performance
• Monitor regulator changes and industry advancements to proactively adjust marketing approaches
• Leverage market research, customer insights, and competitive intelligence to identify trends, opportunities, and threats

Go-to-Market and Commercial Strategy

• Develop and oversee go-to-market strategies for new product launches and regional market entries
• Align marketing campaigns with sales enablement strategies to drive demand generation
• Partner with sales and business development teams to ensure seamless execution of commercial strategies
• Optimize digital and traditional marketing channels to increase customer engagement and conversion
• Drive key initiatives and support business objectives, such as KOL engagement, thought leadership programs, and industry partnerships

Budget and Performance Management

• Allocate and manage global marketing budgets, ensuring efficient use of resources and maximum return on investment
• Define and track key performance indicators (KPIs) to measure marketing effectiveness and impact
• Implement marketing automation and analytics tools to improve data-driven decision making
• Regularly report performance metrics and insights to executive leadership and stakeholders
• Continuously optimize marketing spend based on data-driven assessments and business priorities

Stakeholder and Industry Engagement

• Represent the company as a thought leader at industry conferences, trade shows, and networking events
• Develop and maintain strong relationships with key stakeholders, including KOLs, healthcare organizations, and regulatory bodies
• Collaborate with external partners, agencies, and advocacy groups to enhance brand credibility and influence
• Drive content marketing and PR initiatives to maintain the company’s position as an industry leader
• Establish internal stakeholder alignment across functions to support cohesive marketing execution

Qualifications And Experience

Required Qualifications include:

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field; MBA or advanced degree preferred
• 10+ years of experience in marketing leadership/management roles, preferably in IVD, medical device, or healthcare industry
• 5+ years in a senior leadership role
• Proven expertise in global marketing leadership, strategic planning, and brand management
• Strong understanding of diagnostics market trends, regulatory landscapes, and customer needs
• Deep knowledge of and experience with hospital systems, distributor channels, and building out global market solutions
• Experience building and maintaining strong KOL relationships
• Exceptional ability to lead and influence executive stakeholders and cross-functional teams in a global, matrixed organization
• Outstanding communication, negotiation, and business acumen
• Experience in digital transformation, portfolio strategy, and international expansion
• Ability to travel internationally as required

Preferred Qualifications Include

• 15+ years of progressive marketing leadership experience with progression across brand marketing, product marketing, and upstream
• Experience with HubSpot CRM
• Experience with Microsoft 365
• Point-of-Care product marketing experience
• Knowledge of Shingo and/or Lean principles and practices

_Equal Opportunity Employment: IMMY is committed to the principle of equal employment opportunity for all employees and applicants for employment and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws. IMMY will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, promotion, termination, leaves of absence, compensation, and training.

_Background Check Policy: All offers of employment at IMMY are contingent upon clear, acceptable results of a thorough background check. IMMY performs all background checks in compliance with EEOC and FCRA regulations and all other applicable federal, state, and local laws.