Digital Performance Marketing Specialist

About IMERGEY - https://www.imergey.com/

IMERGEY specializes in executive communications, helping clients craft compelling stories that accentuate their expertise, unique experiences, and knowledge, commanding the attention of their target audience. With a proven track record of success and a team of seasoned experts, IMERGEY offers tailored solutions that drive growth, inspire trust, and amplify executives' voices in today's dynamic business landscape. IMERGEY is an equal-opportunity employer. We champion diversity and inclusion.

Job Description

We’re seeking a Digital Performance Marketing Specialist to lead a strategic project focused on global outreach. You’ll architect and execute: from designing performance-optimized content and managing complex ad productions (Discovery/GDN/Programmatic) to executing geo-localized SEO/SEM campaigns and developing multilingual content hubs. This role demands expertise in cross-channel strategy, prowess in creative adaptation, platform tech (TTD/PMax), and data-driven optimization to convert prospects across multiple international markets.

Major Responsibilities

• Strategic Planning & Analysis

• Develop annual digital plans with KPIs (reach, impressions, CTR, conversions, ROI).

• Research emerging global channels beyond traditional portals.

• Conduct market/competitor analysis and audience segmentation.

• Creative & Design Production

Digital Banner & Ad Design:

1. Lead master design creation and adaptations for Discovery Ads, Programmatic Ads, and GDN campaigns.
2. Ensure platform-compliant creative production (HTML5/PNG formats) and English copywriting.

Native Ad Previews: Deliver authentic previews for all ad launches.

• Campaign Setup & Execution

Search & Programmatic Advertising:

1. Manage end-to-end campaigns: Google Search Ads, Remarketing, Discovery Ads, Programmatic Ads, and GDN.
2. Implement keyword research, geo-targeted bidding strategies, and conversion-driven bidding.
3. Set up/monitor Google Analytics (product tagging, goals, events).

AI Platform Management:

1. Optimize TTD Omni-channel (display/video/mobile/audio) and Google PMax campaigns.

• Search Engine Optimization (SEO)

1. Optimize English phrases across multiple countries, prioritizing first-page rankings.
2. Execute comprehensive SEO: keyword research (country-specific), on-page audits, content optimization, link building.
3. Continuously track rankings and traffic quality.

• Content Marketing & PR

1. Content Hub Development:
2. Enrich content with testimonials/photos, optimized for SEO.
3. PR Article Campaign:
4. Create and Promote articles; place on regional media channels with localization.
5. Propose tailored ad packages with local-language adaptations for key regions.

• Performance Monitoring & Reporting

1. Deliver monthly/final reports including:
2. Platform performance (impressions, CTR, conversions, geo/query-level breakdowns).
3. SEO/SEM progress (keyword rankings, traffic sources).
4. GA4 insights, post-campaign/article performance analysis.
5. Provide optimization recommendations and competitor/trend updates.

• Data & Compliance Management

1. Maintain all campaign data with secure storage/backup protocols.
2. Utilize analytical tools for real-time optimization and performance tracking.

REQUIREMENTS

• 5+ years in performance marketing with hands-on TTD + Google PMax experience.
• Portfolio showing international B2C/acquisition success (lead gen or e-commerce).
• Expertise in: GA4, programmatic bidding, audience segmentation, and budget/ROI analysis.
• Fluency in English.
• Preferred:
• Experience in education sector marketing.
• Background in global campaign localization/translation.

How Long Will the Process Take?

We move quickly and respect your time. Here's what to expect:

• Intro Call (30 min) – A quick chat with the Hiring Manager
• Short assignment – A short assignment task to see your skills and articulation
• Final Call (30 min) – HR interview and feedback on assignment
• Offer! – If it’s a fit, we don’t drag it out
• Timeline: We aim to wrap things up within a week

What Do You Get for All Your Hard Work?

• Competitive Pay – Above-market compensation for exceptional talent.
• Remote-First Flexibility
• Fast-Track Growth – Prove yourself and advance quickly. We don’t gate growth behind titles or tenure.
• Rapid Salary Growth – Purely Performance-based appraisals
• Performance Bonuses – Meaningful rewards tied to outcomes, not time spent.
• Full Ownership & Autonomy – You’ll have real impact, zero micromanagement, and massive upside if you execute well.
• Innovation Budget for testing.
• Opportunity to work with some of the top Global Brands.

When applying, please submit your resume, cover letter, and portfolio (e.g. showcasing TTD/PMax results)