Marketing Communications Specialist

Applicants will only be accepted via this link:

https://app.smartsheet.com/sheets/8FpJ6rj5x9VW2Xh6xj55Q56fvmfpFpCjgGhxm2H1/forms/3005035148554

Title: Marketing Communications Specialist

Position Scope: The Marketing Communications Specialist (MCS) serves as a project manager for the coordination of sharing marketing materials with partners and clients of Imagine. Day to day, will communicate project needs internally and externally, manage deadlines to successful completion, maintain documentation of processes, track results, build relationships with our partners, our clients and otherwise support all marketing strategies. The Marketing Communications Specialist develops and executes plans and strategies to make the sharing and approval process of marketing materials a best-in-class experience for partners of Imagine Exhibitions. This position does not work on Harry Potter: the Exhibition.

This role handles the core business including all the museum, botanical garden, zoo, and fair booking business as well as any new verticals directly booked by the core sales team.

Essential Duties:

• Liaise with all museum/zoo/garden/host venues and client relationships including expectation setting at project launch, day-to-day execution, follow-ups on requests, asset approvals, and project closeout.

• Project Manage trade advertising schedule and association sponsorships.

• Coordinate and project manage promotional materials and booth logistics for Imagine team attending conferences.

o Create and maintain digital database of promotional materials for sales team use.

• Establish clear lines of communication between all departments and teams involved, providing a solutions-oriented attitude to handle roadblocks or hurdles.

• Provide project updates on a consistent basis to various stakeholders.

• Work with the Creative Team to develop Exhibition Guides, update Exhibition Guides, create Key Art, Logos, photo and video assets, educator guides, and gain approval from all stake holders.

• Identify tools and resources to increase project efficiency and establish standard operating procedures where needed.

• Coordinate with Creative Director and Brand Manager on the creation of brand guidelines, marketing kit improvements, make recommended updates to brand guidelines and toolkits as needed for continued improvement of client relationships.

• Create customized sales presentations for clients and Tradeshows.

• Eventually assist the Sales team in crafting sales and promotional messages for the different channels (emails, tradeshows presentations, etc.)

• Coordinate with applicable team members on the concepting, development, and implementation of marketing and educational materials for new and rebranded exhibitions.

• Provide day-to-day coordination of all survey efforts, including:

o B2B survey creation, implementation, and summarization

o B2C survey coordination between cross-departmental team members. Tasks include tracking survey implementation and progress, creating dashboards, and providing survey summaries to stake holders and team members.

• Coordinate sales e-marketing efforts, including:

o B2B Eblast content calendar creation and maintenance, content creation, and tracking progress.

o B2B social media content calendar creation and maintenance, content creation, and tracking progress.

o Administrative and design coordination for print and digital advertising.

• Work with Sales team to solicit venue feedback, including testimonials.

• Additional tasks as requested by the COO.

Prerequisite Knowledge, Skills and Abilities:

• 2-5 Years Experience as a Marketing Professional in the Visitor Attraction industry.

• Degree in marketing or related field.

• Must possess a high level of attention to detail, strong written and oral communication skills.

• Must possess good interpersonal skills and be extremely resourceful.

• Standard computer software skills including Microsoft Office.

• Must possess a results-oriented work ethic and the ability to work independently and meet deadlines.

• Ability to handle multiple priorities simultaneously.

• Top quality presentation skills with all levels of management.

• Strong analytical skills partnered with a creative mind.

• Sense of humor and passion.

Other Requirements:

• Legal ability to work in the United States.

• Ability to function in high-pressure situations.

• Manual dexterity to operate a computer.

• Correctable vision and hearing.

• Excellent interpersonal skills.

• Clear, easy to understand oral communication ability.

• Ability to sit for long periods.

• Capability to read, write, and understand English.

• Skilled in the use of computer and office equipment.

• Atlanta, GA or remote position.

This job description is not intended to be all-inclusive, and the employee will also perform other reasonably related duties as assigned by immediate supervisor and other management as required. Imagine Exhibitions Inc. reserves the right to revise or change duties as the need arises.