Shift in PH Time: Late Midshift – 2PM – 11PM
Day-off: Weekends
Owned Media
Role Purpose
Global responsibility for delivering revenue through IHG’s system by creating, curating and managing high quality relevant content for digital channels. Develop, deploy and manage web programs for both brand-specific and multi-brand audiences across all channels, ensuring a seamless experience to increase B2B Customer engagement and acquisition. Act as a brand guardian by ensuring that all IHG B2B and brands are reflected accurately and appropriately for digital audiences. Work with partners within Sales, B2B Marketing, Product, Vendor/Agency Partners and other key stakeholders to align programs and socialize and execute the content and digital strategies Become an expert on IHG’s B2B user groups, behaviors and personas to provide guidance to partner groups.
Key Accountabilities
Key Skills & Experiences
Education-
Bachelor’s degree in Marketing, Communications or other relevant field, or an equivalent combination of education and work-related experience.
Experience – 3 to 5 years practical experience in developing or planning content for digital channels within a consumer brand for a recognized multi-national company. Experience with visual, textual and multimedia content and content management systems strongly preferred. Travel/hospitality industry and B2B experience is a plus.
Required Skills –