Senior Marketing Director, Demand Generation

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location:

Please note that at this time, we are unable to provide visa sponsorship for this position. Candidates must have the legal right to work in the US without sponsorship.

Job Description

Ignition is seeking a data-driven B2B demand generation leader to accelerate our growth in North America. As the Senior Director of Demand Generation, you will own the demand generation strategy and execution. Reporting to the VP of Marketing, you will lead a high-performing team, drive pipeline and revenue growth, and optimize multi-channel marketing programs that convert prospects into paying customers.

You will be responsible for scaling predictable, repeatable acquisition strategies, leveraging digital, content, partnerships, events, ABM, and sales alignment to drive performance. Your leadership will be critical in achieving pipeline, deal velocity, and customer acquisition goals while ensuring marketing and sales alignment to maximize revenue outcomes.

Key Responsibilities

• Develop and execute a scalable demand generation strategy that drives pipeline, sales velocity, and revenue growth
• Own the marketing-sourced pipeline number, defining clear goals and forecasts for lead generation, qualified opportunities, and closed-won revenue contribution.
• Lead multi-channel demand generation campaigns across digital (paid and organic), content, events, partnerships, and account-based marketing (ABM).
• Partner with product marketing, growth, sales, brand, and partnerships teams to align messaging, content, and GTM strategies to increase market penetration and conversion rates.
• Develop and optimize lead scoring, nurture, and conversion programs to improve funnel efficiency and sales handoff processes.
• Drive a full-funnel marketing approach, balancing inbound and outbound strategies to improve Lead-to-Opportunity conversion rates.
• Own budget allocation and performance tracking, ensuring spend is optimized for CAC efficiency and pipeline acceleration.
• Use intent data, automation, and predictive analytics to optimize targeting, segmentation, and conversion strategies.
• Implement best practices for campaign tracking, attribution modeling, and revenue measurement to provide actionable insights to leadership.
• Partner with the Director of Digital/Growth Marketing to enhance website conversion rate optimization (CRO) and maximize inbound lead generation.
• Build, mentor, and develop a high-performing demand generation team, fostering a culture of data-driven decision-making, experimentation, and growth.

Qualifications

• 8+ years of B2B demand generation experience, with a strong track record in SaaS and/or payments driving pipeline and revenue growth in North America.
• Deep expertise in demand generation best practices, including ABM, inbound and outbound campaigns, paid digital (Google, LinkedIn, Meta, programmatic), SEO, content marketing, events, and partnerships.
• Experience with CRM (HubSpot preferred), marketing automation, lead scoring, attribution models, and revenue forecasting.
• Strong analytical skills with experience optimizing CAC, LTV, conversion rates, and pipeline velocity metrics.
• Proven ability to partner cross-functionally with sales, product, and marketing teams to drive high-impact campaigns.
• Experience leading and coaching high-performance marketing teams, with a track record of building repeatable, scalable acquisition programs.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive alignment across teams.
• A strategic thinker with a bias for action, entrepreneurial mindset, and passion for growth marketing.

Bachelor's degree in Marketing, Business, Economics, or a related field (or relevant professional experience).

Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

• Employee stock options
• 401k employer matching
• 20 days of accrued annual vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday, along with 2 paid days off a year for volunteering
• Health, dental, and vision benefits
• Annual education allowance reimbursement to support your professional development
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Personal tax return assistance (since we're in the accounting business!)
• Paid parental leave

Experience comes in many forms, and skills are transferable, please consider applying, even if you don’t tick all the boxes.

Your recruiter will share more about the specific salary range for your location during the hiring process.

Ignition is an equal opportunity employer, providing fair consideration to all applicants regardless of background.

Ignition is committed to providing accommodations throughout the hiring process. If there’s a fit, we’ll work with you to meet your accessibility needs. For questions, requests, or alternate formats, contact us at careers@ignitionapp.com.