Senior Product Marketing Manager

Your Role

The Product Marketing and Sales Enablement Manager owns how Ignite Reading's programs are positioned to sales, partners, and the districts we serve — and makes sure that story is one the field can repeat with confidence. Ignite Reading is scaling its targeted state growth strategy, and inbound requests from Sales and Partnerships have outpaced what the current marketing team can support; demand generation and content work are already stretched thin. This role combines product marketing and sales enablement into a single "two-for-one" position built for that growth: one person who quarterbacks sales support, translates product and market intelligence into messaging, and keeps state campaigns moving.

The ideal candidate is a broad generalist, comfortable moving between sales enablement, product marketing, and customer marketing depending on where the need is greatest that week.

Key Responsibilities

Sales Enablement (top priority)

• Quarterback incoming requests from the sales team and act as their day-to-day point of contact
• Serve as the direct liaison to Partnerships, keeping sales informed of new developments
• Create and maintain sales collateral with a graphic designer: pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides
• Manage the sales content library and ensure materials stay current

Product Marketing

• Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and what customers are telling us
• Develop product positioning, messaging, and differentiated value propositions
• Translate customer, market, and competitor insights into messaging and sales guidance
• Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success

State Campaigns

• Own state-specific campaigns day to day, supporting the company's targeted state growth strategy

Customer Marketing

• Develop customer testimonials and proof points
• Produce a newsletter for current customers and prospects
• Build customer nurture campaigns to increase renewals and expansion opportunities

Cross-Functional Partnership

• Act as a key partner to Sales, Partnerships, Product, Engineering, Academics, and Customer Success — translating what's shipping and what customers need into clear go-to-market and enablement plans
• Bring grounded, honest feedback from the field back into product and leadership conversations
• Coordinate with external partners to keep messaging accurate and consistent everywhere it appears

Day-to-Day

• Meet with Sales and Marketing leaders to prioritize enablement needs
• Draft or update decks, battlecards, email templates, and case studies
• Review CRM data and call feedback for trends in objections and deal friction
• Prepare launch plans, internal briefings, and customer-facing materials
• Coordinate with product, customer success, and external partners to keep messaging accurate and consistent
• Maintain content in HubSpot and the team's shared knowledge base

Success Metrics

• Sales content adoption and usage
• Sales onboarding completion and time-to-productivity
• Win rate, conversion rate, and sales-cycle impact for enabled opportunities
• Pipeline influenced by product marketing campaigns
• Product-launch readiness and on-time delivery
• Reduction in recurring sales objections or content gaps
• Number and quality of customer stories, case studies, and proof points produced

Competencies

• Bachelor's degree or equivalent practical experience
• 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role
• Experience partnering directly with sales teams and supporting a consultative sales motion
• Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value
• Experience building sales collateral, launch plans, and enablement programs
• Comfort using data to evaluate content and program performance
• Ability to manage multiple priorities in a fast-moving, fully remote environment
• Early-literacy or education background is a plus, not a requirement

Preferred Systems + Tools

• HubSpot and Asana
• Google Workspace and Slack

Why Join Ignite Reading?

Transparent Compensation

At Ignite Reading, we've embraced a transparent compensation structure to promote fairness and equity, provide accountability, and build trust within our organization.

Salary: $110,000

The same role receives the same compensation, with no negotiation.

We also ensure you have the tools you need to thrive both in and out of work.

📈 Employee Stock Options - we want our success to be yours too

🩺 Medical, Dental, and Vision plans to support you and your well-being (80% employee coverage, 70% dependent coverage)

🏥 Short-term Disability (100% employer paid)

🏦 401(k) retirement plans with company contribution

👶 12-weeks paid parental leave

🌴 Unlimited vacation days (+ 12 paid holidays)

💻 Technology Stipend

🧘 Wellness Stipend

🛟 Voluntary Life Insurance

👩 💻 Professional Development Stipend

We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!

We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.