Product Marketing Manager For E2

Product Marketing Manager For E2

IDrive Inc. is a leader in cloud storage and data protection, powering innovation with scalable, secure, and cost-effective solutions for businesses and individuals worldwide. Our mission is to make cloud storage smarter and more accessible—empowering teams to streamline operations, reduce costs, and unlock new opportunities in data-driven applications, AI/ML, and beyond.

Since our founding, we've grown profitably and independently—without outside funding—by consistently delivering powerful, privacy-focused backup and storage solutions. Today, IDrive serves millions of users globally, managing petabytes of data across a robust and secure infrastructure. From small businesses and developers to enterprise teams and resellers, IDrive helps customers simplify storage, backup, and compliance.

But we’re just getting started. As the market evolves toward AI, big data, and application-driven infrastructure, we’re expanding our reach—and we’re hiring a Product Marketing Manager for E2 to help lead the charge.

About the Role:

As Marketing Manager, you’ll lead the go-to-market strategy for IDrive’s next-generation storage offerings tailored for AI/ML workloads, high-performance applications, and cloud-native deployments. You’ll define the messaging and positioning for how we speak to innovators building AI models, managing GPU clusters, and designing scalable, cloud-native data architectures. Your work will directly impact awareness, pipeline growth, and revenue—by aligning product strengths with real customer needs and market dynamics.

You’ll collaborate cross-functionally with Sales, Product, Partnerships, and Marketing to ensure we communicate clearly, compellingly, and consistently to our technical and business audiences.

What You'll Do:

• Own end-to-end messaging and positioning for AI and application-focused storage solutions, informed by market trends, customer insights, and deep understanding of technical workloads
• Develop and refine ideal customer profiles (ICPs), personas, and customer journeys to align marketing strategy with sales objectives and product fit
• Lead go-to-market planning for new features, use cases, and campaigns, working across teams to ensure successful execution
• Create a range of assets—web content, blog posts, case studies, email campaigns, videos, event materials—that bring our solutions to life
• Represent IDrive at key events (e.g., NVIDIA GTC, Supercomputing, webinars), ensuring we resonate with technical buyers and decision-makers
• Enable Sales and Partner teams with training, messaging guides, pitch decks, and other resources to support demand generation
• Monitor and analyze campaign performance, customer feedback, and competitive trends to optimize strategy and improve outcomes
• Manage budgets and marketing investments to meet ROI targets and drive efficient growth

The Right Fit:

• 5+ years in technology marketing, including 3+ years in product marketing or go-to-market strategy roles
• Strong experience marketing to AI/ML or cloud-native audiences, with a clear grasp of technical personas, use cases, and purchase cycles
• Solid understanding of AI infrastructure (e.g., NVIDIA GPU clusters, LLMs, distributed training), data lakes, and ISV business models
• Proven ability to craft clear, compelling narratives that move metrics—pipeline, conversion, and revenue
• Comfortable working with data—can measure impact and iterate on strategy based on results
• Excellent communication and storytelling skills—able to translate complex ideas into meaningful, accessible messaging
• Highly collaborative, with a bias toward action and ability to influence across teams
• You're already exploring or using AI to work smarter—and know how to blend human insight with cutting-edge tools

IDrive Perks:

• Comprehensive healthcare coverage, including dental and vision
• Competitive compensation and 401(k) with company match
• PTO and vacation policy
• Ongoing learning and development programs
• A supportive, high-performance culture focused on impact and innovation

Compensation Transparency:

To ensure clarity and fairness, IDrive provides salary ranges for all US-based roles. Final offers will reflect a combination of skills, experience, location, and role level.

Expected salary range:

• $135,000 - $150,000/year

At IDrive, we’re committed to doing the right thing—for our customers, our teams, and our communities. Diversity and inclusion are fundamental to who we are. We welcome people of all backgrounds, perspectives, and identities, and we’re proud to be an Equal Opportunity Employer.